School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Introduction to Business Analytics
  • Unit Code

    SBL1400
  • Year

    2025
  • Enrolment Period

    1
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Saalem SADEQUE

Description

The unit provides students with a basic understanding of business analytics using MS Excel, and exposure to various other business intelligence systems and tools. It aims to provide students with an early appreciation of the fundamentals of using analytic skills to enhance reasoning in business decision-making across various business disciplines, and to solve complex problems through anticipating change and managing risk factors, considered essential knowledge for a business graduate.

Learning Outcomes

On completion of this unit students should be able to:

  1. Identify and interpret problems using a systematic approach to business decision making.
  2. Identify appropriate techniques to appropriately assist in solving business problems across different business disciplines.
  3. Perform basic analysis using Excel as a business decision making tool.
  4. Outline the value and limitations of using an analytical approach to business decision making.

Unit Content

  1. Introduction to business analytics.
  2. Overview of business systems Human Resource (HR), Accounting.
  3. Overview of business systems Marketing, Customer Relationship Management (CRM) tools.
  4. Using Excel: Visual presentation and interpretation of data.
  5. Data collection through the internet and social media.
  6. Using Excel: Applications to business decisions analysis.
  7. Decision analysis and decision-trees.
  8. Introduction to risk management for business decision making.
  9. Communicating analytical interpretation in a professional and ethical manner within a business decision making context.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU's LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 113 x 2 hour lectureNot OfferedNot Offered
Semester 1Not OfferedNot Offered4 x 2 hour seminar
Semester 113 x 1 hour tutorialNot Offered13 x 1 hour tutorial
Semester 213 x 2 hour lectureNot OfferedNot Offered
Semester 213 x 1 hour tutorialNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences via ECU’s LMS as well as additional ECU learning technologies

Additional Learning Experience Information

Students will be required to access and use a variety of digital learning materials to prepare for and engage in discussions and activities both on-campus and online. Interactive activities using digital tools and software are designed to develop critical thinking, digitial literacy and business analytics skills.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
Case StudyWrite a business use case study25%
ReportWrite a business report on data analytics application35%
PresentationCreate and present a data dashboard40%
ONLINE
TypeDescriptionValue
Case StudyWrite a business use case study25%
ReportWrite a business report on data analytics application35%
PresentationCreate and present a data dashboard40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Assessment

Students please note: The marks and grades received by students on assessments may be subject to further moderation. Informal vivas may be conducted as part of an assessment task, where staff require further information to confirm the learning outcomes have been met. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

Academic Integrity

Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work as well as any generative artificial intelligence tools that may have been used. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.

Breaches of academic integrity can include:

Plagiarism

Copying the words, ideas or creative works of other people or generative artificial intelligence tools, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).

Unauthorised collaboration (collusion)

Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).

Contract cheating

Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.

Cheating in an exam

Using or having access to unauthorised materials in an exam or test.

Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.

ECU's policies and more information about academic integrity can be found on the student academic integrity website.

All commencing ECU students are required to complete the Academic Integrity Module.

Assessment Extension

In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.

Special Consideration

Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.

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