School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Business Identity and Protocols
  • Unit Code

    SBL1600
  • Year

    2025
  • Enrolment Period

    1
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Prof Edward WRAY-BLISS

Description

Business Identity and Protocols begins with the individual, who by embarking on an undergraduate business degree or program, has already begun to cultivate a new identity as a modern business professional. Through learning experiences which incorporate hands-on activities, reflective practices, and opportunities for feedback, students within the unit develop their understanding of the 'self' and use this knowledge to create and articulate their own personal brand. The unit explores the fundamentals of culture and the importance of cross-cultural literacy. Starting with the exploration of one's own cultural perspective, students then investigate the protocols and behaviours of other cultures, acting as a foundation for harmonious cross-cultural relationships in their academic and professional careers. Students later build on this knowledge to develop foundational teamwork skills, and specific interpersonal skills involving conflict management and negotiation. Integrated within the unit is the development of students’ writing skills, academic literacy, and computer literacy. Students learn the fundamentals of effective professional communication with an emphasis on using the correct referencing and formatting protocols. Key learning experiences throughout the unit are documented within an skills portfolio which can be added to throughout students’ academic career, and called into service when applying for positions. As this unit individually measures personal and professional development for course accreditation, no RPL will be considered.

Learning Outcomes

On completion of this unit students should be able to:

  1. Establish an electronic professional profile that demonstrates a connection between personal attributes and personal brand and provides evidence of those attributes from an electronic skills portfolio.
  2. Negotiate a mutually agreed outcome for a routine business conflict that demonstrates personal authenticity and sensitivity to the perspective of another.
  3. Produce a professional business report, correctly formatted and referenced, using MS Word.

Unit Content

  1. Self-Awareness: Interaction Styles Audit, DiSC Personality Test
  2. Self-Awareness: Temperaments Types, Values, Behaviours, Talents
  3. Self-Awareness: 16 Types Online Indicator; Big 5 Personality Assessment
  4. Self-Awareness: Personal Identity, Business Identity, Online Identity, and Resume Development
  5. Working Effectively with Others: Culture in Business, Cross-cultural Literacy, and Hofstede's Dimensions of Culture
  6. Working Effectively with Others: Teams, Team Roles, and Teamwork
  7. Working Effectively with Others: Conflict management, Conflict Styles, and Negotiation
  8. Communicating Effectively: Academic Report Writing and Referencing
  9. Communicating Effectively: Reflective Writing and STAR Responses
  10. Communicating Effectively: Business Ethics and Aboriginal Identities

Learning Experience

Students will attend on campus classes as well as engage in learning activities through ECU's LMS

For more information see the Semester Timetable

Additional Learning Experience Information

This unit is conducted in both on-campus and online modes with a student-centred approach to teaching and learning, On-campus students are required to spend one hour completing essential pre-class activities prior to attending class each week. The unit is delivered to on-campus students through a technology-enhanced model, which integrates both face-to-face and digital learning experiences. Students are required to access and use a variety of digital resources and learning materials outside of class contact time to prepare for, and be able to engage in class discussions and activities. Seminars involve a variety of learning experiences, including brief interactive presentations, opportunities for learning in situ, case-studies, computer-based activities, and working within groups. Learning experiences have been designed to develop students’ academic skills, computer skills, as well as the enterprise skills of written communication and teamwork. Online students are required to regularly participate within the unit via Blackboard, and are provided with additional support materials to facilitate learning within an online environment. Students are required to complete set learning experiences each week, and participate in interactive activities to discuss, develop, apply and practice the concepts and skills foundational to the unit. Online learning experiences have been designed to develop students’ academic skills, computer skills, and the enterprise skills of written communication, and teamwork. Assessment methods for on-campus and online modes provide students with the opportunity to develop and demonstrate their achievement of the unit learning outcomes.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
ParticipationParticipation: Content Quizzes30%
ReportGroup Report30%
PortfolioSkills Portfolio40%
ONLINE
TypeDescriptionValue
ParticipationParticipation: Content Quizzes30%
ProjectGroup Report30%
PortfolioSkills Portfolio40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Assessment

Students please note: The marks and grades received by students on assessments may be subject to further moderation. Informal vivas may be conducted as part of an assessment task, where staff require further information to confirm the learning outcomes have been met. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

Academic Integrity

Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work as well as any generative artificial intelligence tools that may have been used. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.

Breaches of academic integrity can include:

Plagiarism

Copying the words, ideas or creative works of other people or generative artificial intelligence tools, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).

Unauthorised collaboration (collusion)

Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).

Contract cheating

Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.

Cheating in an exam

Using or having access to unauthorised materials in an exam or test.

Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.

ECU's policies and more information about academic integrity can be found on the student academic integrity website.

All commencing ECU students are required to complete the Academic Integrity Module.

Assessment Extension

In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.

Special Consideration

Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.

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