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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
The unit examines the key theories, concepts and processes related to marketing and communications in sport and events. The focus of the unit is on meeting customer needs through the application of marketing principles and the adoption of a professional approach to communication management. Marketing and communication practices used in sport and events including; market research, strategy, planning, method and management in both the commercial and public sector are reviewed. In addition new practices in marketing and communications, such as integrated marketing communications, entrepreneurship, mega marketing and the increasing use of social (new) media forms are discussed.
On completion of this unit students should be able to:
The mode of delivery for this unit is through weekly on-campus seminars. The teaching and learning approach in this unit is enhanced through in-class discussions on practical industry case studies, where the skills of working effectively with others (specifically team working, task collaboration and working productively with people from diverse cultures-related to assessment 2), communicating effectively, critical appraisal and the ability to generate ideas are emphasised. This unit emphasises student engaged, peer to peer learning via team presentations on current industry trends and academically proven market theories. Students are required to complete individual and group assessment items which are assessed for quality academic and professional standards, including written communication (structure, language and conventions), oral communication, ability to work effectively with others, critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, the ability to research effectively using both academic and contemporary sources and industry relevance.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Essay | Academic essay on communication | 40% |
| Report | Marketing plan | 40% |
| Test ^ | End of semester | 20% |
^ Mandatory to Pass
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
SPM2510|1|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
The unit examines concepts, principles and practices of marketing and communications for sport and events. The focus of the unit is on the development of effective communication strategies for sport and events, with a variety of stakeholders. The growth and development of both marketing of sport and marketing through sport is examined. A key focus in the unit is contemporary communication mechanisms, focusing on digital marketing and the use of new technology.
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 2 | 13 x 2 hour seminar | Not Offered | Not Offered |
| Semester 2 | 13 x 1 hour tutorial | Not Offered | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.
The mode of delivery for this unit is through weekly on-campus lectures and tutorials; the online mode of delivery requires regular online access via Blackboard to a weekly schedule of activities, which includes podcasts of the lecture slides. The teaching and learning approach in this unit is enhanced through in-class and online discussions on practical industry case studies. Focus is on effective communication, in written and oral formats, and using relevant technology. This unit emphasises student engagement with industry best practice and digital technologies in marketing and communication. Students are required to complete assessment items which require quality academic and professional standards. This includes written communication (structure, language and conventions), oral communication, critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, the ability to research effectively using both academic and contemporary sources and industry relevance.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Presentation | Video Presentation | 20% |
| Report | Case Study Report | 40% |
| Examination | Examination | 40% |
| Type | Description | Value |
|---|---|---|
| Presentation | Video Presentation | 20% |
| Report | Case Study Report | 40% |
| Examination | Examination | 40% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
SPM2510|2|2