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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
The unit examines concepts, principles and practices of marketing and communications for sport and events. The focus of the unit is on the development of effective communication strategies for sport and events, with a variety of stakeholders. The growth and development of both marketing of sport and marketing through sport is examined. A key focus in the unit is contemporary communication mechanisms, focusing on digital marketing and the use of new technology.
On completion of this unit students should be able to:
The mode of delivery for this unit is through weekly on-campus lectures and tutorials; the online mode of delivery requires regular online access via Blackboard to a weekly schedule of activities, which includes podcasts of the lecture slides. The teaching and learning approach in this unit is enhanced through in-class and online discussions on practical industry case studies. Focus is on effective communication, in written and oral formats, and using relevant technology. This unit emphasises student engagement with industry best practice and digital technologies in marketing and communication. Students are required to complete assessment items which require quality academic and professional standards. This includes written communication (structure, language and conventions), oral communication, critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, the ability to research effectively using both academic and contemporary sources and industry relevance.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
| Type | Description | Value |
|---|---|---|
| Presentation | Video Presentation | 20% |
| Report | Case Study Report | 40% |
| Assignment | Online Assessment | 40% |
| Type | Description | Value |
|---|---|---|
| Presentation | Video Presentation | 20% |
| Report | Case Study Report | 40% |
| Assignment | Online Assessment | 40% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
SPM2510|2|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
The unit examines concepts, principles and practices of marketing and communications for sport and events. The focus of the unit is on the development of effective communication strategies for sport and events, with a variety of stakeholders. The growth and development of both marketing of sport and marketing through sport is examined. A key focus in the unit is contemporary communication mechanisms, focusing on digital marketing and the use of new technology.
On completion of this unit students should be able to:
The mode of delivery for this unit is through weekly on-campus lectures and tutorials; the online mode of delivery requires regular online access via Blackboard to a weekly schedule of activities, which includes podcasts of the lecture slides. The teaching and learning approach in this unit is enhanced through in-class and online discussions on practical industry case studies. Focus is on effective communication, in written and oral formats, and using relevant technology. This unit emphasises student engagement with industry best practice and digital technologies in marketing and communication. Students are required to complete assessment items which require quality academic and professional standards. This includes written communication (structure, language and conventions), oral communication, critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, the ability to research effectively using both academic and contemporary sources and industry relevance.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
| Type | Description | Value |
|---|---|---|
| Presentation | Video Presentation | 20% |
| Report | Case Study Report | 40% |
| Assignment | Online Assessment | 40% |
| Type | Description | Value |
|---|---|---|
| Presentation | Video Presentation | 20% |
| Report | Case Study Report | 40% |
| Assignment | Online Assessment | 40% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
SPM2510|2|2