Handbook : Unit informationEdith Cowan University

Faculty of Business and Law

School: Business

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

• Unit Title

  Sport Venues and Events

• Unit Code

  SPM3114

• Year

  2015

• Enrolment Period

  1

• Version

  1

• Credit Points

  15

• Full Year Unit

  N

• Mode of Delivery

  On Campus
  Online

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Description

This unit examines major sport venue and event management, and the inter-relationship between the two, from a sport business perspective. The unit focuses upon the planning and management of sport events,including aspects such as the bid process, planning, marketing, sponsorship, risk management and implementation. It also examines the relationship between sport venue design and operational management,considering the elements of planning, marketing, crowd control, security and other operational aspects of the management of major venues. Students are also introduced to future trends in national and international sport venue design and management.

Equivalent Rule

Unit was previously coded SPM5114

Learning Outcomes

On completion of this unit students should be able to:

1. Define the key processes involved in the operation of major sport venues.
2. Examine the inter-relationship between major sport venue and event management.
3. Identify future trends in sport venues and events.
4. Outline the processes involved in major sport event planning and delivery.

Unit Content

1. Bidding for events.
2. Event organisation.
3. Implementing the event.
4. Introduction to sport venue and event management.
5. Management of event personnel.
6. Marketing and sponsorship of events.
7. Planning, legal issues and risk management for events.
8. Types of sport events.
9. Venue design and construction, and future trends in stadia design.
10. Venue management and marketing.
11. Venue operations - services and programs; day-to-day operations; budgeting and financial accountability.
12. Venue security and crowd control.

Additional Learning Experience Information

The mode of delivery for this unit is through weekly on-campus lectures, external on site lectures and industry visits. There is also an international global context to this unit with critical examination of the management and structure of significant international sporting events. The teaching and learning approach in this unit is enhanced through in-class discussions, where the skills of working effectively with others (specifically team working and task collaboration), communicating effectively, critical appraisal and the ability to generate ideas are emphasised. This unit also provides for engaged teaching and learning where guest lecturers from event management agencies, commercial operators and government agencies provide industry relevant information and networking opportunities for students. Students are required to complete individual and group assessment items which are assessed for quality academic and professional standards, including written communication (structure, language and conventions), critical analysis (depth of thought, development of argument, logical analysis and insight), and depth and breadth of coverage and ability to research effectively using both academic and contemporary sources incorporating industry relevance.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

Text References

• ^ Masterman, G. (2009). Strategic sports event management: Olympic edition. (2nd ed.). Oxford: Elsevier.
• Ammon, R., Southall, R., & Blair, D. (2005). Sport facility management: Organizing events and mitigating risks. Morgantown, WV: Fitness Information Technology, Inc.
• Fried, G. (2005). Managing sport facilities. Champaign, IL: Human Kinetics.
• Geraint, J., & Sheard, R. (1997). Stadia : A design and development guide. Oxford: Architectural Press.
• Allen, J., O'Toole, W., McDonnell, I., & Harris, R. (2005). Festival and special event management (3rd ed.). Milton, QLD: John Wiley & Son.
• Goldblatt, J.J. (2002). Special events: Global event management in the 21st century (3rd ed.). New York: John Wiley & Son.
• Van Der Wagen, L. (2005). Event management for tourism, cultural, business and sporting events (2nd ed.). Frenchs Forest, NSW: Pearson Education Australia.
• Hall, C. M. (1997). Hallmark tourist events: Impacts, management and planning. New York: John Wiley & Son.

Journal References

• Event Management
• Australian Leisure Management
• International Journal of Event Management Research

^ Mandatory reference

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