Handbook : Unit informationEdith Cowan University

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

• Unit Title

  Sport Venues and Events

• Unit Code

  SPM3114

• Year

  2021

• Enrolment Period

  1

• Version

  2

• Credit Points

  15

• Full Year Unit

  N

• Mode of Delivery

  On Campus
  Online

• Unit Coordinator

  Dr Ashlee Annie MORGAN

Description

This unit examines major venue and event management, and the inter-relationship between the two, from a business perspective. Stadia and large multi-purpose venues play a key role in the hosting of sporting and other events (such as concerts, festivals, conferences, expositions and various functions). These venues encourage the activation and vibrancy of a city and effective use can generate a range of socio-cultural, economic and tourism-related benefits. The unit focuses upon the planning and management of sport stadia and large multi-purpose venues, including aspects such as venue design, operations management and revenue maximisation. It also examines sponsorship, media, broadcasting, and security considerations for both venues and events. Students are introduced to future trends and critical issues in national and international stadia and venue design and management.

Equivalent Rule

Unit was previously coded SPM5114

Learning Outcomes

On completion of this unit students should be able to:

1. Evaluate planning and development decisions for venues considering the perspectives, influences and impacts of a range of stakeholders.
2. Apply management and operation principles to venues and events with consideration for the context of the experience economy.
3. Communicate contemporary knowledge of venue management issues professionally in both written and oral formats, with the use of relevant technology.
4. Critically evaluate contemporary issues in venues and events with a focus on economic, social and environmental impacts.
5. Collaborate effectively in team settings to produce measurable outcomes.

Unit Content

1. Introduction to stadia and large venue management.
2. Venue planning.
3. Venue design.
4. Stakeholder management.
5. Venue operations and event management.
6. Financial management and revenue maximisation.
7. Human resources management.
8. Sponsorship and advertising.
9. Media (including social media) and broadcasting.
10. Safety and security.
11. Impacts and legacies.
12. Critical issues and future trends in stadia and large venue design and management.
13. Evaluating teamwork in sport and event management.

Additional Learning Experience Information

The teaching and learning approach in this unit is enhanced through in-class and on-line discussions and activities, where the skills of working effectively with others (specifically team work and task collaboration), communicating effectively, critical appraisal and the ability to generate ideas are emphasised. Students are required to complete individual and group assessment items which are assessed for quality academic and professional standards, including written and oral communication (structure, language and conventions), critical analysis (depth of thought, development of argument, logical analysis and insight), and depth and breadth of coverage and ability to research effectively using both academic and contemporary sources incorporating industry relevance.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.