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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Students completing this unit will have an understanding of business planning, marketing, management, budgeting and pricing procedures as they apply to a sporting agency. It will also provide students with the necessary skills to prepare a business plan for a sporting agency.
Students must have passed a minimum of 180 credit points.
Unit was previously coded SPM412B, SPM512B, SPM5221
On completion of this unit students should be able to:
Students will undertake, and be assessed on, authentic activities through engagement with industry and community partners.
Students undertake an activity in collaboration or consultation with an industry partner but do not spend any time or only a very small amount of time (e.g. 1-2 short visits) in an actual workplace.
This is a capstone unit for sport, recreation and event management students and as such the unit is a project unit where students are expected to work independently to prepare a business plan based on the written and lecture material provided in the unit. The teaching and learning approach in this unit is enhanced through direct involvement with an industry organisation or association to understand specific market requirements as a basis for a realistic business plan (task identification, problem solving capacity, development of ideas and working collaboratively by effectively communicating with industry). Students are required to complete individual assessment items by undertaking a level of quality research, developing a marketing plan, a business plan and a financial plan on behalf of an organisation. Student learning is underpinned by in-class discussions and guidance via a unit workbook. This unit applies the theory and learning from previous sport, recreation and events units including financial knowledge and research methods.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Assignment | Market Research Proposal | 20% |
| Assignment | Strategic Review and Plan | 30% |
| Report | Final Business Plan | 50% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
SPM3221|2|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Sport Business Planning is the capstone unit for sport, recreation and event management students. Students work collaboratively with an organisation or association to understand specific market and industry requirements, and identify current and future issues and challenges. They will integrate and apply disciplinary knowledge, theories and technical skills such as planning, research and report-writing to an authentic business situation with intellectual independence. The unit traces the business planning process, culminating in the development of a comprehensive and realistic business plan, which is essential for future employment.
Students must have passed a minimum of 180 credit points.
Unit was previously coded SPM412B, SPM512B, SPM5221
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 2 | 13 x 3 hour seminar | Not Offered | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.
The on-campus mode of delivery for this unit is through a combination of on-campus seminars and independent student project work facilitated by a unit workbook of activities; the off-campus mode of delivery requires regular on-line access via Blackboard to the podcasts of seminar slides and independent student project work facilitated by a unit workbook of activities. Student learning is underpinned by in-class and on-line discussions, guidance via a unit workbook of activities and individual consultation with the unit lecturer as required. The teaching and learning approach in this unit is enhanced through direct involvement with an existing industry organisation or association to understand specific market requirements as a basis for a realistic business plan.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Assignment | Market Research Proposal | 20% |
| Assignment | Strategic Review and Plan | 30% |
| Report | Final Business Plan | 50% |
| Type | Description | Value |
|---|---|---|
| Assignment | Market Research Proposal | 20% |
| Assignment | Strategic Review and Plan | 30% |
| Report | Final Business Plan | 50% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
SPM3221|3|2