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  2. 3D Design Practices: Narrative Design [TDD2204]

Faculty of Education and Arts

School: Communications and Arts

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    3D Design Practices: Narrative Design

  • Unit Code

    TDD2204

  • Year

    2015

  • Enrolment Period

    1

  • Version

    1

  • Credit Points

    15

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus

Description

This unit examines how 3D designers create visually and emotionally stimulating designs that communicate information or convey particular messages in a spatial context. Students will be introduced to a variety of design process skills, as well as to advanced model making materials and techniques. Students will work on projects informed by clients in either commercial or not-for-profit organisations.

Learning Outcomes

On completion of this unit students should be able to:

  1. Conduct research and use it to create original ideas.
  2. Create 3D scale models to represent spatial designs using model-making materials and techniques.
  3. Develop, apply and present design narratives to create designs which are appropriate for a given brief.
  4. Interpret and/or analyse the design brief/narrative of a range of historical and contemporary designs.
  5. Plan, implement, and manage a design process.
  6. Present findings and design work to client bodies.

Unit Content

  1. Introduction to model making.
  2. Investigation of local, national and international examples of the use of narratives in design.
  3. Narrative design and effective communication.
  4. Report writing and professional presentation.
  5. Research practice and design development.
  6. The design process: client-concept-creation.

Additional Learning Experience Information

Seminars. Workshops.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
ExerciseIn-class exercises25%
ProjectDesign Project50%
JournalProcess journal25%

Text References

  • ^ Trudeau, N. (1995). Professional modelmaking: A handbook of techniques and materials for architects and designers. USA: Watson-Guptill Publications.
  • Riewoldt, O. (2002). Brandscaping: Worlds of experience in retail design. USA: Birkhauser.
  • Norman. D. A. (2005). Emotional design: Why we love (or hate) everyday things. USA: Basic Books.
  • Pine II. J. B., & Gilmore, J. H. (1999). The experience economy: Work is theatre & every business a stage. USA: Harvard Business School Press.
  • Abercrombie, S. (1991). A philosophy of interior design. (reprint ed.). USA: Harper Collins Publishers.
  • Beyard. M. D. (2001). Developing retail entertainment destinations. (2nd ed.). USA: Urban Land Institute.

^ Mandatory reference

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

TDD2204|1|1

Faculty of Education and Arts

School: Communications and Arts

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    3D Design Practices: Narrative Design

  • Unit Code

    TDD2204

  • Year

    2015

  • Enrolment Period

    2

  • Version

    1

  • Credit Points

    15

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus

Description

This unit examines how 3D designers create visually and emotionally stimulating designs that communicate information or convey particular messages in a spatial context. Students will be introduced to a variety of design process skills, as well as to advanced model making materials and techniques. Students will work on projects informed by clients in either commercial or not-for-profit organisations.

Learning Outcomes

On completion of this unit students should be able to:

  1. Conduct research and use it to create original ideas.
  2. Create 3D scale models to represent spatial designs using model-making materials and techniques.
  3. Develop, apply and present design narratives to create designs which are appropriate for a given brief.
  4. Interpret and/or analyse the design brief/narrative of a range of historical and contemporary designs.
  5. Plan, implement, and manage a design process.
  6. Present findings and design work to client bodies.

Unit Content

  1. Introduction to model making.
  2. Investigation of local, national and international examples of the use of narratives in design.
  3. Narrative design and effective communication.
  4. Report writing and professional presentation.
  5. Research practice and design development.
  6. The design process: client-concept-creation.

Additional Learning Experience Information

Seminars. Workshops.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
ExerciseIn-class exercises25%
ProjectDesign Project50%
JournalProcess journal25%

Text References

  • ^ Trudeau, N. (1995). Professional modelmaking: A handbook of techniques and materials for architects and designers. USA: Watson-Guptill Publications.
  • Riewoldt, O. (2002). Brandscaping: Worlds of experience in retail design. USA: Birkhauser.
  • Norman. D. A. (2005). Emotional design: Why we love (or hate) everyday things. USA: Basic Books.
  • Pine II. J. B., & Gilmore, J. H. (1999). The experience economy: Work is theatre & every business a stage. USA: Harvard Business School Press.
  • Abercrombie, S. (1991). A philosophy of interior design. (reprint ed.). USA: Harper Collins Publishers.
  • Beyard. M. D. (2001). Developing retail entertainment destinations. (2nd ed.). USA: Urban Land Institute.

^ Mandatory reference

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

TDD2204|1|2