Handbook : Unit informationEdith Cowan University

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

• Unit Title

  Introduction to Event Management

• Unit Code

  TSM2202

• Year

  2019

• Enrolment Period

  2

• Version

  1

• Credit Points

  15

• Full Year Unit

  N

• Mode of Delivery

  On Campus
  Online

• Unit Coordinator

  Dr Eunjung KIM

Description

This unit provides an introduction to the diverse and dynamic industry of event management, both from local and international perspectives. It explores the concept of a stakeholder analysis, marketing and sponsorship, event staging and logistics, financial management, project management, risk management, human resource management and the process of evaluating events. The phenomenon of events in society, such as the cultural, economic, political and environmental impacts and meaning of a range of events, alongside the diverse role of event management will be considered.

Equivalent Rule

Unit was previously coded TSM3202, TSM5202

Learning Outcomes

On completion of this unit students should be able to:

1. Apply the principles of marketing and sponsorship to the management of events.
2. Discuss the cultural, economic, political and environmental issues associated with a range of events.
3. Explain and apply financial management principles in managing events.
4. Explain the management issues in planning, staging and evaluating events.
5. Review a range of event planning techniques.

Unit Content

1. Introduction to event management.
2. Marketing and public relations.
3. Stakeholder analysis.
4. Event project management.
5. Event logistics.
6. Event evaluation and reporting.
7. Event tourism and legacies.
8. Human resource management.
9. Legal and risk management.
10. Event venues.
11. Financial management and sponsorship.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.

Additional Learning Experience Information

The mode of delivery for this unit is through weekly seminars. The teaching and learning approach in this unit is enhanced through in-class or online discussions, where the skills of working effectively with others (specifically team working, task collaboration and working productively with people from diverse cultures), communicating effectively, critical appraisal and the ability to generate ideas are emphasised. This unit also provides for engaged teaching and learning where guest lecturers from event organisations provide networking and volunteering opportunities for students. Successful completion of this unit requires students to complete individual assessment items, which are assessed for quality academic and professional standards, including written communication (structure, language and conventions), ability to work effectively with others, critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, and the ability to research effectively, using both academic and contemporary sources.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

Core Reading(s)

• (2011). Festival and special event management (5th ed.). Milton, Qld: John Wiley & Sons. Retrieved from https://ecu.on.worldcat.org/oclc/613194989?databaseList=638
• (2011). Festival and special event management (5th ed.). Milton, Qld: John Wiley & Sons. Retrieved from https://ecu.on.worldcat.org/oclc/613194989?databaseList=638