School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Visitor Management
  • Unit Code

    TSM2550
  • Year

    2017
  • Enrolment Period

    1
  • Version

    3
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Prof Ross Kingston DOWLING

Description

This unit examines principles of visitor management, utilising case studies from Australia and overseas. Topics covered include understanding visitors cross-cultural differences, visitor facilitation in outdoor recreation and adventure tourism settings, visitor management strategies including risk management, the organisation and development of natural and cultural interpretation for visitors, tour guiding and crisis and disaster management.

Equivalent Rule

Unit was previously coded TSM3114

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse visitor management strategies.
  2. Apply theoretical knowledge of risk and crisis management.
  3. Critique and assess Indigenous and non-Indigenous interpretation in authentic settings.
  4. Develop and evaluate procedures to enhance visitor outcomes.
  5. Explain the impact of cultural differences on visitors motivations, expectations and experiences.

Unit Content

  1. Communication and risk management
  2. Crisis and disaster management.
  3. Cross-cultural behavioural differences among visitors.
  4. Participation in an experiential field trip.
  5. Strategies for planning and managing visitors.
  6. The importance and implications of the customer focus of visitor management.
  7. The role of Indigenous and non Indigenous interpretation in visitors' experiences.

Additional Learning Experience Information

On campus students will attend a weekly two hour on-campus lecture and a weekly one hour on-campus tutorial. Online students will require regular online access and access the program via Blackboard. The teaching and learning approach in this unit is enhanced through in-class discussions and experiential workshops on practical industry case studies, where the skills of working effectively with others (specifically team working, task collaboration and working productively with people from diverse cultures), communicating effectively, critical appraisal and the ability to generate ideas are emphasised. This unit also provides for engaged teaching and learning where the lecturer, provides students with industry relevant information and guest speakers.The seminars are also supported by relevant field trips. Students are required to complete individual assessment items which are assessed for quality academic and professional standards, including written communication (structure, language and conventions), oral communication, ability to work effectively with others,critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, and the ability to research effectively using both academic and contemporary industry sources.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
ParticipationParticipation10%
AssignmentAssignment20%
ReportReport30%
ExaminationExamination40%
ONLINE
TypeDescriptionValue
ParticipationParticipation10%
AssignmentAssignment20%
ReportReport30%
ExaminationExamination40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

TSM2550|3|1

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Visitor Management
  • Unit Code

    TSM2550
  • Year

    2017
  • Enrolment Period

    2
  • Version

    3
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Prof Ross Kingston DOWLING

Description

This unit examines principles of visitor management, utilising case studies from Australia and overseas. Topics covered include understanding visitors cross-cultural differences, visitor facilitation in outdoor recreation and adventure tourism settings, visitor management strategies including risk management, the organisation and development of natural and cultural interpretation for visitors, tour guiding and crisis and disaster management.

Equivalent Rule

Unit was previously coded TSM3114

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse visitor management strategies.
  2. Apply theoretical knowledge of risk and crisis management.
  3. Critique and assess Indigenous and non-Indigenous interpretation in authentic settings.
  4. Develop and evaluate procedures to enhance visitor outcomes.
  5. Explain the impact of cultural differences on visitors motivations, expectations and experiences.

Unit Content

  1. Communication and risk management
  2. Crisis and disaster management.
  3. Cross-cultural behavioural differences among visitors.
  4. Participation in an experiential field trip.
  5. Strategies for planning and managing visitors.
  6. The importance and implications of the customer focus of visitor management.
  7. The role of Indigenous and non Indigenous interpretation in visitors' experiences.

Additional Learning Experience Information

On campus students will attend a weekly two hour on-campus lecture and a weekly one hour on-campus tutorial. Online students will require regular online access and access the program via Blackboard. The teaching and learning approach in this unit is enhanced through in-class discussions and experiential workshops on practical industry case studies, where the skills of working effectively with others (specifically team working, task collaboration and working productively with people from diverse cultures), communicating effectively, critical appraisal and the ability to generate ideas are emphasised. This unit also provides for engaged teaching and learning where the lecturer, provides students with industry relevant information and guest speakers.The seminars are also supported by relevant field trips. Students are required to complete individual assessment items which are assessed for quality academic and professional standards, including written communication (structure, language and conventions), oral communication, ability to work effectively with others,critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, and the ability to research effectively using both academic and contemporary industry sources.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
ParticipationParticipation10%
AssignmentAssignment20%
ReportReport30%
ExaminationExamination40%
ONLINE
TypeDescriptionValue
ParticipationParticipation10%
AssignmentAssignment20%
ReportReport30%
ExaminationExamination40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

TSM2550|3|2