School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Travel, Destination and Visitor Management
  • Unit Code

    TSM2650
  • Year

    2021
  • Enrolment Period

    1
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Oskaras VOROBJOVAS-PINTA

Description

This unit outlines the need for an integrated approach for the planning, development and marketing of a destination, as well management of visitors and their experiences. The concept of destination management is examined at the national, state, regional and local levels and issues such as destination branding, the impacts of visitors on destinations, destination events and managing destinations in crisis are explored. Students will also consolidate the core skill of teamwork for the tourism industry by researching, planning and developing innovative travel and tour itineraries using contemporary technological solutions.

Equivalent Rule

Unit was previously coded TSM2550

Learning Outcomes

On completion of this unit students should be able to:

  1. Evaluate key concepts, theories and issues in the planning and development of tourism destination management and marketing.
  2. Analyse the nature and the complexity of tourism perspectives and policies to develop innovative travel and tour itineraries using relevant technology.
  3. Assess the branding and positioning of destinations and provide recommendations to improve destination management and marketing.
  4. Collaborate effectively in team settings to produce measurable outcomes.

Unit Content

  1. Role of Destination Management Organisations (DMOs) and key stakeholders.
  2. Destination life cycle and planning systems.
  3. Tourism destination as a product and the marketing of destinations.
  4. Travel itineraries and tour development using relevant technology.
  5. Visitor and site management (focus on crowding and environmental impacts).
  6. Local/National/International perspectives and policies.
  7. Image creation/management/branding.
  8. Risk, crisis and recovery management.
  9. Monitoring visitor experience, satisfaction, numbers and revenue.
  10. Teamwork skills for the tourism industry.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECUs LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 213 x 2 hour lectureNot OfferedNot Offered
Semester 213 x 1 hour tutorialNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECUs LMS as well as additional ECU l

Additional Learning Experience Information

Active and applied learning is promoted through the use of guest speakers where students are provided with further industry insights and networking opportunities, and the use of relevant technologies specific to the development of travel and tour itineraries.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
EssayDestination Management Critique30%
AssignmentGroup Travel and Tour Itinerary Project30%
ExaminationExamination40%
ONLINE
TypeDescriptionValue
EssayDestination Management Critique30%
AssignmentGroup Travel and Tour Itinerary Project30%
ExaminationExamination40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

TSM2650|1|1

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Travel, Destination and Visitor Management
  • Unit Code

    TSM2650
  • Year

    2021
  • Enrolment Period

    2
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Oskaras VOROBJOVAS-PINTA

Description

This unit outlines the need for an integrated approach for the planning, development and marketing of a destination, as well management of visitors and their experiences. The concept of destination management is examined at the national, state, regional and local levels and issues such as destination branding, the impacts of visitors on destinations, destination events and managing destinations in crisis are explored. Students will also consolidate the core skill of teamwork for the tourism industry by researching, planning and developing innovative travel and tour itineraries using contemporary technological solutions.

Equivalent Rule

Unit was previously coded TSM2550

Learning Outcomes

On completion of this unit students should be able to:

  1. Evaluate key concepts, theories and issues in the planning and development of tourism destination management and marketing.
  2. Analyse the nature and the complexity of tourism perspectives and policies to develop innovative travel and tour itineraries using relevant technology.
  3. Assess the branding and positioning of destinations and provide recommendations to improve destination management and marketing.
  4. Collaborate effectively in team settings to produce measurable outcomes.

Unit Content

  1. Role of Destination Management Organisations (DMOs) and key stakeholders.
  2. Destination life cycle and planning systems.
  3. Tourism destination as a product and the marketing of destinations.
  4. Travel itineraries and tour development using relevant technology.
  5. Visitor and site management (focus on crowding and environmental impacts).
  6. Local/National/International perspectives and policies.
  7. Image creation/management/branding.
  8. Risk, crisis and recovery management.
  9. Monitoring visitor experience, satisfaction, numbers and revenue.
  10. Teamwork skills for the tourism industry.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECUs LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 213 x 2 hour lectureNot OfferedNot Offered
Semester 213 x 1 hour tutorialNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECUs LMS as well as additional ECU l

Additional Learning Experience Information

Active and applied learning is promoted through the use of guest speakers where students are provided with further industry insights and networking opportunities, and the use of relevant technologies specific to the development of travel and tour itineraries.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
EssayDestination Management Critique30%
AssignmentGroup Travel and Tour Itinerary Project30%
AssignmentOnline Assessment 40%
ONLINE
TypeDescriptionValue
EssayDestination Management Critique30%
AssignmentGroup Travel and Tour Itinerary Project30%
AssignmentOnline Assessment 40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

TSM2650|1|2