School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Your unit may be subject to government or third party COVID-19 vaccination requirements. Please consider this before enrolling in this unit, and speak with the unit coordinator if this raises any concerns.

  • Unit Title

    Travel, Destination and Visitor Management
  • Unit Code

    TSM2650
  • Year

    2022
  • Enrolment Period

    1
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    A/Prof Sang Kyun KIM

Description

This unit outlines the need for an integrated approach for the planning, development and marketing of a destination, as well management of visitors and their experiences. The concept of destination management is examined at the national, state, regional and local levels and issues such as destination branding, the impacts of visitors on destinations, destination events and managing destinations in crisis are explored. Students will also consolidate the core skill of teamwork for the tourism industry by researching, planning and developing innovative travel and tour itineraries using contemporary technological solutions.

Equivalent Rule

Unit was previously coded TSM2550

Learning Outcomes

On completion of this unit students should be able to:

  1. Evaluate key concepts, theories and issues in the planning and development of tourism destination management and marketing.
  2. Analyse the nature and the complexity of tourism perspectives and policies to develop innovative travel and tour itineraries using relevant technology.
  3. Assess the branding and positioning of destinations and provide recommendations to improve destination management and marketing.
  4. Collaborate effectively in team settings to produce measurable outcomes.

Unit Content

  1. Role of Destination Management Organisations (DMOs) and key stakeholders.
  2. Destination life cycle and planning systems.
  3. Tourism destination as a product and the marketing of destinations.
  4. Travel itineraries and tour development using relevant technology.
  5. Visitor and site management (focus on crowding and environmental impacts).
  6. Local/National/International perspectives and policies.
  7. Image creation/management/branding.
  8. Risk, crisis and recovery management.
  9. Monitoring visitor experience, satisfaction, numbers and revenue.
  10. Teamwork skills for the tourism industry.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU's LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 213 x 3 hour seminarNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences via ECU’s LMS as well as additional ECU learning technologies

Additional Learning Experience Information

Active and applied learning is promoted through the use of guest speakers where students are provided with further industry insights and networking opportunities, and the use of relevant technologies specific to the development of travel and tour itineraries.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
EssayDestination Management Critique30%
AssignmentGroup Travel and Tour Itinerary Project30%
AssignmentOnline Assessment 40%
ONLINE
TypeDescriptionValue
EssayDestination Management Critique30%
AssignmentGroup Travel and Tour Itinerary Project30%
AssignmentOnline Assessment 40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Integrity

Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.

Breaches of academic integrity can include:

Plagiarism

Copying the words, ideas or creative works of other people, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).

Unauthorised collaboration (collusion)

Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).

Contract cheating

Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.

Cheating in an exam

Using or having access to unauthorised materials in an exam or test.

Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.

ECU's policies and more information about academic integrity can be found on the student academic integrity website.

All commencing ECU students are required to complete the Academic Integrity Module.

Assessment Extension

In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.

Special Consideration

Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.

TSM2650|1|1

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Your unit may be subject to government or third party COVID-19 vaccination requirements. Please consider this before enrolling in this unit, and speak with the unit coordinator if this raises any concerns.

  • Unit Title

    Travel, Destination and Visitor Management
  • Unit Code

    TSM2650
  • Year

    2022
  • Enrolment Period

    2
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    A/Prof Sang Kyun KIM

Description

This unit outlines the need for an integrated approach for planning, development, and marketing of a destination, as well as management of visitors and their experiences at the national, state, regional, and local levels. The main concepts encompass sense of place, authenticity and commodification, destination image formation and management, tourism stakeholders, destination life cycle (DLC), and visitor and site management. Students will also consolidate the core skill of teamwork and apply knowledge into practice by planning and executing a research project on a mutually agreed topic(s) related to Travel, Destination and Visitor Management.

Equivalent Rule

Unit was previously coded TSM2550

Learning Outcomes

On completion of this unit students should be able to:

  1. Evaluate key concepts, theories and issues in the planning and development of tourism destination management and marketing.
  2. Analyse the nature and the complexity of tourism perspectives and policies to develop innovative travel and tour itineraries using relevant technology.
  3. Assess the branding and positioning of destinations and provide recommendations to improve destination management and marketing.
  4. Collaborate effectively in team settings to produce measurable outcomes.

Unit Content

  1. Sense of place
  2. Authenticity and commodification in tourism
  3. Destination life cycle (DLC) and planning systems
  4. Teamwork skills for the tourism industry
  5. Governments, governance, policy, regulation, and public interest
  6. Stakeholders, partnerships, collaboration, and networks in tourism
  7. Destination image formation and management
  8. Visitor and site management
  9. Travel itineraries and tour development using relevant technology

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU's LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 213 x 3 hour seminarNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences via ECU’s LMS as well as additional ECU learning technologies

Additional Learning Experience Information

Active and applied learning is promoted through the use of guest speakers where students are provided with further industry insights and networking opportunities, and the use of relevant technologies specific to the development of travel and tour itineraries.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
EssayDiscovering and Analysing Sense of Place 30%
AssignmentCase Study Analysis 40%
PresentationGroup Travel and Tour Project30%
ONLINE
TypeDescriptionValue
EssayDiscovering and Analysing Sense of Place 30%
AssignmentCase Study Analysis40%
PresentationGroup Travel and Tour Project30%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Integrity

Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.

Breaches of academic integrity can include:

Plagiarism

Copying the words, ideas or creative works of other people, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).

Unauthorised collaboration (collusion)

Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).

Contract cheating

Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.

Cheating in an exam

Using or having access to unauthorised materials in an exam or test.

Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.

ECU's policies and more information about academic integrity can be found on the student academic integrity website.

All commencing ECU students are required to complete the Academic Integrity Module.

Assessment Extension

In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.

Special Consideration

Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.

TSM2650|1|2