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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
The emphasis of this unit is to provide students with a detailed and practical understanding of the business events sector (sometimes referred to as the 'Meetings Incentives Conventions and Exhibitions’ (MICE) industry. The unit will look at the sector from multiple perspectives including the origins of demand and the sources of supply, the opportunities for generating income and the activities that create expenses. The key role of marketing communications will also be examined in detail. The unit will be largely presented from the viewpoint of a business event manager. A categorisation of business events into meetings (including conferences and conventions), exhibitions (including trade shows, public shows and expositions) and incentives (encompassing incentive travel and corporate hospitality events) will be adopted. The unit will incorporate an examination of how these multiple issues are balanced in the creation and delivery of business events and how the success of this process may be evaluated.
Unit was previously coded TSM5500
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 1 | 13 x 3 hour seminar | Not Offered | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.
The teaching and learning approach in this unit is enhanced through in-class and online discussions on practical industry examples and case studies, where the skills of communicating effectively, critical appraisal and the ability to generate ideas are emphasised. Students are required to complete assessment items which are assessed for quality academic and professional standards, including written communication (structure, language and conventions), critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, and the ability to research effectively using both academic and contemporary sources and industry relevance.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Project | Business Events Analysis | 30% |
| Report | Major Business Event Plan | 30% |
| Examination | Examination | 40% |
| Type | Description | Value |
|---|---|---|
| Project | Business Events Analysis | 30% |
| Report | Major Business Event Plan | 30% |
| Examination | Examination | 40% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
TSM3500|1|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
The emphasis of this unit is to provide students with a detailed and practical understanding of the business events sector (sometimes referred to as the 'Meetings Incentives Conventions and Exhibitions’ (MICE) industry. The unit will look at the sector from multiple perspectives including the origins of demand and the sources of supply, the opportunities for generating income and the activities that create expenses. The key role of marketing communications will also be examined in detail. The unit will be largely presented from the viewpoint of a business event manager. A categorisation of business events into meetings (including conferences and conventions), exhibitions (including trade shows, public shows and expositions) and incentives (encompassing incentive travel and corporate hospitality events) will be adopted. The unit will incorporate an examination of how these multiple issues are balanced in the creation and delivery of business events and how the success of this process may be evaluated.
Unit was previously coded TSM5500
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 1 | 13 x 3 hour seminar | Not Offered | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.
The teaching and learning approach in this unit is enhanced through in-class and online discussions on practical industry examples and case studies, where the skills of communicating effectively, critical appraisal and the ability to generate ideas are emphasised. Students are required to complete assessment items which are assessed for quality academic and professional standards, including written communication (structure, language and conventions), critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, and the ability to research effectively using both academic and contemporary sources and industry relevance.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Project | Business Events Analysis | 30% |
| Report | Major Business Event Plan | 30% |
| Examination | Examination | 40% |
| Type | Description | Value |
|---|---|---|
| Project | Business Events Analysis | 30% |
| Report | Major Business Event Plan | 30% |
| Examination | Examination | 40% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
TSM3500|1|2