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This major provides the skills and knowledge required for a career in customer, product, brand and revenue management. The focus of marketing is to create value for an organisation, its customers, its partners, and society at large. Marketers research the needs of customers, bring products to market, manage channel partners and manage customer satisfaction and loyalty. This major equips students with the skills, theory, and practical experience to audit a market, identify opportunities, and create, implement and manage a marketing plan. It also explores marketing at a local, national and international level. Students gain transferable employability skills, including leadership, teamwork, critical thinking and effective communication, to give them career flexibility and access to global opportunities.
This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.
On Campus at Joondalup
Online
This Major has been Accredited by: Australian Marketing Institute (AMI)
This professional recognition only applies when you study this Major in one of the following courses:
Marketing Manager, Brand Manager, Customer Relationship Manager, Sales Manager, Business Development Manager, Product Manager, Advertising and Promotions Manager, Market Researcher
Potential careers exist in business-to-business, business-to-consumer, government-to-consumer and the not-for-profit sectors.
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT1600 | Marketing Principles & Practices | 15 |
| MKT2605 * | Promotional Marketing | 15 |
| MKT2608 | Consumer Behaviour | 15 |
| MKT2700 | Retail Marketing | 15 |
| BUS3100 | Business Research Practices | 15 |
| MKT3600 | New Product Development | 15 |
| MKT3601 | Marketing Strategy | 15 |
| MKT3606 | Current Issues in Marketing | 15 |
* Students will be assessed to see if they have achieved the ECU minimum standard of English language proficiency in this unit. Students who don't meet the minimum standard will be provided with appropriate English language support and development.
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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