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Unit Set Information

Marketing Major

Effective from 01-JAN-2018 : Code MAAACX

This major provides the skills and knowledge required for a career in customer, product, brand and revenue management. The focus of marketing is to create value for an organisation, its customers, its partners, and society at large. Marketers research the needs of customers, bring products to market, manage channel partners and manage customer satisfaction and loyalty. This major equips students with the skills, theory, and practical experience to audit a market, identify opportunities, and create, implement and manage a marketing plan. It also explores marketing at a local, national and international level. Students gain transferable employability skills, including leadership, teamwork, critical thinking and effective communication, to give them career flexibility and access to global opportunities.

Disclaimer

This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.

This Major can be studied in the following courses:

Mode of Delivery

On Campus at Joondalup
Online

Learning Outcomes

  1. Access, analyse and critically evaluate relevant information to solve challenging business problems systematically.
  2. Apply broad discipline knowledge to a range business situations, incorporating international/global/cultural perspectives.
  3. Collaborate effectively in team settings to produce measurable outcomes, including the ability to be able to evaluate team processes.
  4. Communicate business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology and transliteracy proficiency.
  5. Generate creative ideas for business innovations that respond to opportunities and constant change.
  6. Reflect on feedback and critique one's own performance in order to identify and plan opportunities for development.
  7. Value professional behaviours and/or personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility.

Professional recognition

Related Careers

Marketing Manager, Brand Manager, Customer Relationship Manager, Sales Manager, Business Development Manager, Product Manager, Advertising and Promotions Manager, Market Researcher

Employment Opportunities

Potential careers exist in business-to-business, business-to-consumer, government-to-consumer and the not-for-profit sectors.

Major Structure

Unit Code Unit Title Credit Points
MKT1600Marketing Principles & Practices15
MKT2605 *Promotional Marketing15
MKT2608Consumer Behaviour15
MKT2700Retail Marketing15
BUS3100Business Research Practices15
MKT3600New Product Development15
MKT3601Marketing Strategy15
Plus one unit selected from:
MKT2805 ^Social Media Marketing15
MKT3606 ^Current Issues in Marketing15

^ Core Option
* Students will be assessed to see if they have achieved the ECU minimum standard of English language proficiency in this unit. Students who don't meet the minimum standard will be provided with appropriate English language support and development.

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

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