Unit Set Information

Event Management Major

Effective from 01-JUL-2024 : Code MAAAHD

The Event Management major equips students with the knowledge and practical skills needed to function as event management professionals and industry leaders in a diverse range of contemporary event settings. With the increasing social, economic and political significance of high-profile events, employers increasingly prefer university graduates with analytical, practical and transferable employability skills, including leadership, teamwork, critical thinking, communication and problem-solving, for managerial positions. This major commences with an introduction to the events industry and focuses on the application of key business principles, practices and skills including; marketing, communications and sponsorship, managing the service experience, human resource and strategic management, funding and finance, business events management, sport venue and event management, marketing analytics and event staging, logistics, and operations management. Course Exclusion: This major cannot be studied in the Bachelor of Event, Sport and Recreation Management.

Disclaimer

This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.

This Major can be studied in the following courses:

Mode of Delivery

On Campus at Joondalup
Online

Unit Set Coordinator

Dr Anthony KERR

Practicum Requirement

TSM3501 Event Operations Management: Students will undertake a placement for a minimum of 15 hours in an event setting.

Duty of care

Some host organisations may require clearances, screenings and certificates, and will liaise directly with students regarding any requirements. A placement host organisation may have vaccination and other requirements. Please consider this requirement before enrolling in this unit-set, and speak with the Course Coordinator if this raises any concerns. You may not be able to complete placement units if you are unable to meet the placement requirements, which may impact your ability to complete this unit-set.

Attendance requirements

Students are required to complete a minimum of 15 practicum placement hours in their host organisation. These hours may be outside normal university hours and may included weekend or evening attendance.

Application process

Students are required to submit a current resume, a statement addressing their suitability and may be required to attend an interview.

Enrolment process

Students will be enrolled into TSM3501.

Professional practice rules

Students are provided with Student Guidelines for Work Integrated Learning which detail the expected behaviour and conduct while working in the host organisation.

Learning Outcomes

  1. Engage in ethical and socially responsible behaviour.
  2. Apply broad knowledge and diverse perspectives in event management contexts.
  3. Solve complex event management problems with critical thinking.
  4. Generate innovative and creative ideas in event management contexts.
  5. Communicate effectively in event management contexts.
  6. Collaborate effectively as a member of a team.
  7. Reflect on experiences for personal and professional development.

Related Careers

Event Manager, Events Coordinator, Events Officer, Events Business Manager, Events Operation Manager, Events Consultant, Conference Manager, Wedding Planner, Party Planner

Employment Opportunities

There are career opportunities within a range of professional, not-for-profit, government and commercial sport, recreation, hospitality, tourism, arts and corporate organisations at local, state, national and international levels. Your role may involve managing aspects of marketing, communications, sponsorship, public relations, sales, venues, equipment, staging, logistics or the hiring, training and supervising of staff related to the management of events.

Major Structure

Unit Code Unit Title Credit Points
TSM2202Introduction to Event Management15
HOS2325Managing the Service Experience15
SPM2510Marketing in Global Sport Business15
SPM3655Sport and Events Funding and Finance15
TSM3500Business Events Management15
MKT3820Marketing Analytics15
SPM3114Sport Venues and Events15
TSM3501Event Operations Management15

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

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