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Advertising is a discipline which combines art, science, business and communication strategy with potential career paths far wider than simply in an advertising agency. The Advertising major includes elements of production, marketing, public relations, visual arts, communications research and interactive multimedia, to develop and showcase the strengths of individual students and addresses advertising as a communication specialism, rather than as a sub-section of a marketing plan.
This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.
On Campus at Joondalup, Mount Lawley
The Advertising Major offers a unique annual international Study Tour where students visit a selection of industry workplaces including advertising agencies, publishers, media shops and clients.
Students are enrolled in CMM3116 Current Industry Analysis which details requirements.
Students are invited to apply for the Study Tour via a written application and interview.
Additional unit within the Course.
This Major has been Accredited by: International Advertising Association (IAA)
Advertising Manager, Media Planner, Account Planner, Marketing Officer, Copywriter, Market Researcher, Advertising Executive, Media Analyst, Media Researcher, Art Director
Students must complete the following twelve units (180 credit points):
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| CCA1103 | Creativity: Theory, Practice and History | 15 |
| ADV3406 | Media Buying and Planning | 15 |
| DEF1106 | Collaborative Design | 15 |
| ADV3111 | The Business of Publishing | 15 |
| ADV2102 | Creative Strategy: Process and Execution | 15 |
| IMM2125 * | Interface and Information Design | 15 |
| ADV1116 | Foundations of Advertising | 15 |
| ADV3112 | International Advertising | 15 |
| ADV2107 * | Strategic Branding | 15 |
| ADV2105 | Consumer Behaviour | 15 |
| ADV2220 | Advertising Management | 15 |
| DES3208 | Design Practices: Project | 15 |
* Students will be assessed to see if they have achieved the ECU minimum standard of English language proficiency in this unit. Students who don't meet the minimum standard will be provided with appropriate English language support and development.
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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