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Advertising is a discipline that combines strategic thinking, creativity, communication and science with potential career paths through advertising agencies and commercial organisations. The Advertising major includes creative strategy, design elements, channel planning and specific communications research to develop and showcase a student’s individual strengths. The major addresses the discipline as a communication specialism rather than a sub-section of a marketing plan.
This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.
On Campus at Mount Lawley
Online
The Advertising Major offers a unique annual international Study Tour where students visit a selection of industry workplaces including advertising agencies, publishers, media shops and clients.
Students are enrolled in CMM3116 Current Industry Analysis which details requirements.
Students are invited to apply for the Study Tour via a written application and interview.
Additional unit within the Course.
This Major has been Accredited by: International Advertising Association (IAA)
Advertising Manager, Media Planner, Account Planner, Marketing Officer, Copywriter, Market Researcher, Advertising Executive, Media Analyst, Media Researcher, Art Director
Students must complete eight (8) units totalling 120 credit points:
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| ADV1116 | Foundations of Advertising | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| ADV1125 | Advertising Research | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| ADV2220 | Advertising Management | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| ADV2107 | Strategic Branding | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| ADV3122 | Creative Strategy: Process and Execution | 15 |
| ADV3426 | Channel Planning | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| ADV3112 | International Advertising | 15 |
| ADV3125 | Advertising Practice | 15 |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
MAAAJP|1
Advertising is a discipline that combines strategic thinking, creativity, communication and science with potential career paths through advertising agencies and commercial organisations. The Advertising major includes creative strategy, design elements, channel planning and specific communications research to develop and showcase a student’s individual strengths. The major addresses the discipline as a communication specialism rather than a sub-section of a marketing plan.
This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.
On Campus at Mount Lawley
Online
The Advertising Major offers a unique annual international Study Tour where students visit a selection of industry workplaces including advertising agencies, publishers, media shops and clients.
Students are enrolled in CMM3116 Current Industry Analysis which details requirements.
Students are invited to apply for the Study Tour via a written application and interview.
Additional unit within the Course.
This Major has been Accredited by: International Advertising Association (IAA)
Advertising Manager, Media Planner, Account Planner, Marketing Officer, Copywriter, Market Researcher, Advertising Executive, Media Analyst, Media Researcher, Art Director
Students must complete eight (8) units totalling 120 credit points:
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| ADV1116 | Foundations of Advertising | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| ADV1125 | Advertising Research | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| ADV2220 | Advertising Management | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| ADV2107 | Strategic Branding | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| ADV3122 | Creative Strategy: Process and Execution | 15 |
| ADV3426 | Channel Planning | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| ADV3112 | International Advertising | 15 |
| ADV3125 | Advertising Practice | 15 |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
MAAAJP|2