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Unit Set Information

Advertising Major

Effective from 01-JAN-2024 : Code MAAAJP

Advertising is a discipline that combines strategic thinking, creativity, communication and science with potential career paths through advertising agencies and commercial organisations. The Advertising major includes creative strategy, design elements, channel planning and specific communications research to develop and showcase a student’s individual strengths. The major addresses the discipline as a communication specialism rather than a sub-section of a marketing plan.

Disclaimer

This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.

This Major can be studied in the following courses:

Mode of Delivery

On Campus at Mount Lawley
Online

Unit Set Coordinator

Dr Kelly CHOONG

Study Tour Option

The Advertising Major offers a unique annual international Study Tour where students visit a selection of industry workplaces including advertising agencies, publishers, media shops and clients.

Attendance requirements

Students are enrolled in CMM3116 Current Industry Analysis which details requirements.

Application process

Students are invited to apply for the Study Tour via a written application and interview.

Implications of failing

Additional unit within the Course.

Learning Outcomes

  1. Apply broad knowledge of advertising theory and strategies to a range of theoretical and practical advertising situations.
  2. Think critically to analyse, interpret and conceptualise complex advertising issues.
  3. Think creatively to anticipate challenges and generate advertising solutions.
  4. Apply information literacy skills to access, evaluate and synthesise relevant information from multiple sources.
  5. Communicate advertising knowledge and ideas clearly, coherently and with independence.
  6. Demonstrate a global outlook with respect for cultural diversity.
  7. Work collaboratively and demonstrate initiative to implement ethical values in advertising materials.
  8. Demonstrate autonomy, accountability and judgement for own learning and scholarship and/or professional practice.

Professional recognition

Related Careers

Advertising Manager, Media Planner, Account Planner, Marketing Officer, Copywriter, Market Researcher, Advertising Executive, Media Analyst, Media Researcher, Art Director

Major Structure

Students must complete eight (8) units totalling 120 credit points:

Year 1 - Semester 1
Unit Code Unit Title Credit Points
ADV1116Foundations of Advertising15
Year 1 - Semester 2
Unit Code Unit Title Credit Points
ADV1125Advertising Research15
Year 2 - Semester 1
Unit Code Unit Title Credit Points
ADV2220Advertising Management15
Year 2 - Semester 2
Unit Code Unit Title Credit Points
ADV2107Strategic Branding15
Year 3 - Semester 1
Unit Code Unit Title Credit Points
ADV3122Creative Strategy: Process and Execution15
ADV3426Channel Planning 15
Year 3 - Semester 2
Unit Code Unit Title Credit Points
ADV3112International Advertising15
ADV3125Advertising Practice15

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

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