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Public relations uses various strategies to build and maintain relationships between organisations and the public. It is the key to effective communication in all sectors of business, government, academic and not-for-profit industries. The PR major provides students with the practical expertise to make an effective contribution at any level. It equips students with critical thinking, creativity and problem-solving skills, and the ability to take the initiative and make decisions. Through a focus on technology, creativity and the arts as a foundation to sustainable, ethical and innovative business practice, the PR program at ECU is well-placed for a progressive and fast-moving world. We use our unique position in the School of Arts and Humanities to develop programs, research, and opportunities based on experience, mentorship, and a close interaction between students, staff and industry professionals.
This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.
On Campus at Mount Lawley
Online
Public Affairs Officer, Public Affairs Manager, Corporate Affairs Officer, Corporate Affairs Manager, Corporate Relations Officer, Corporate Relations Manager, Media Relations Officer, Media Relations Manager, Communications Officer, Communications Manager, Events Coordinator, Events Manager
This major not only prepares students for employment specifically in public relations, but also in many other communication and media-related fields. It has a broadly applicable skill-set that transfers readily across many areas and sectors of business.
Students must complete eight (8) units totalling 120 credit points:
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| PRN1000 | Foundations of Public Relations | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| PRN1500 | Public Relations Event Management | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| PRN2123 * | Public Relations Techniques | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| PRN2225 | Media Relations | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| PRN3150 | Public Relations: Fashion, Music and the Arts | 15 |
| PRN3223 | Corporate Communication, Issues and Crises | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| PRN3160 | Social and Online Media Strategies | 15 |
| PRN3500 | International, Critical and Strategic Public Relations | 15 |
* Students will be assessed to see if they have achieved the ECU minimum standard of English language proficiency in this unit. Students who don't meet the minimum standard will be provided with appropriate English language support and development.
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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