Visit ECU Homepage
The Entrepreneurship major has been designed to encourage students to approach their profession as an entrepreneur, equipping them with the wide variety of skills necessary to successfully develop and implement entrepreneurial ideas. At its core, it teaches students how to identify business opportunities and how to promote and manage new ventures. Students will develop the confidence necessary to bring their own ideas to market, start their own business or succeed as a corporate entrepreneur. Students will be given the opportunity to collaborate with industry partners through the major to apply their knowledge and further develop their entrepreneurial skills to advance their employability opportunities within the evolving marketplace.
This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.
On Campus at Joondalup
Online
Small Business Entrepreneur, Real Estate Entrepreneur, Start-up Trainer, Business Advisor, Office Manager, Assistant Manager, Executive Assistant, Business Development Manager, Development Coordinator
As you’ll graduate with an evidence-based e-portfolio and enhanced business literacy, there will be significant opportunities for you, including starting your own business, owning a franchise, supporting a family business, or seeking employment opportunities in any job or role that requires initiative, innovation, inventiveness, and resilience. That’s a lot of opportunity!
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT1600 | Marketing Principles & Practices | 15 |
| LAW2106 | Intellectual Property Law | 15 |
| MKT2805 | Social Media Marketing | 15 |
| MAN2610 | Managing for Sustainability | 15 |
| MAN3315 | Negotiation | 15 |
| MAN3612 | Project Management | 15 |
| MKT3600 | New Product Development | 15 |
| MAN3802 | Entrepreneurship | 15 |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
MAAAKI|4