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Public Relations activity is integral to the effective functioning of individuals, groups, organisations and governments. Through focused communication and relationship development, public relations practitioners help an individual or entity accomplish their purpose while balancing and respecting the needs of all stakeholders. This major provides students with the conceptual understanding and practical skills to make an effective contribution at any level. It equips students with critical thinking, creativity and problem-solving skills; the ability to take the initiative and make decisions; it strengthens writing and media relations skills; and it provides students with the knowledge and ability to plan and implement a range of communication strategies.
This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.
On Campus at Mount Lawley, Joondalup
Online
Public Affairs Officer, Public Affairs Manager, Corporate Affairs Officer, Corporate Affairs Manager, Corporate Relations Officer, Corporate Relations Manager, Media Relations Officer, Media Relations Manager, Communications Officer, Communications Manager
Students are required to complete 8 units from:
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| PRN2124 ^ | Public Relations Event Management | 15 |
| PRN2110 ^ | Foundations of Public Relations | 15 |
| PRN2123 ^ * | Public Relations Techniques | 15 |
| PRN2125 ^ | Communicating Through the Media | 15 |
| PRN3123 ^ | Corporate Communication | 15 |
| PRN3125 ^ | PR Campaign Planning and Management | 15 |
| PRN3124 ^ | PR Issues and Crisis Management | 15 |
| PRN3130 ^ | Social Media and Online Presence Management | 15 |
| CMM3104 ^ | Professional Placement 1 | 15 |
Note: Students may commence Level 2000 units in the first and second semesters of study.
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| It is recommended that students studying this major select electives from the following as per their course requirements. | ||
| BRO1000 | iTalk@ECU: Presentation Skills | 15 |
| CMM1204 | Writing for Communications | 15 |
| CMM1107 | Creative Thinking | 15 |
| WRT1110 | Introduction to Editing | 15 |
^ Core Option
* Students will be assessed to see if they have achieved the ECU minimum standard of English language proficiency in this unit. Students who don't meet the minimum standard will be provided with appropriate English language support and development.
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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