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This specialisation provides students with the skills and knowledge required for a career in customer, product, brand and revenue management. The focus of marketing is to create value for an organisation, their customer, their partners, and society at large. Marketers research the needs of customers, bring products to market, manage channel partners, and manage customer satisfaction and loyalty. This specialisation equips students with the skills, theory, and practical experience to audit a market, identify opportunities, and create, implement and manage a marketing plan. It also explores marketing at a local, national, and international level.
This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.
On Campus at Mount Lawley
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| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT6300 | Consumer Behaviour | 20 |
| MKT6302 | Promotional Marketing | 20 |
| MKT6308 | Current Issues in Marketing | 20 |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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