Visit ECU Homepage
This Specialisation is specifically designed in consultation with industry to create world ready graduates that are proficient in the knowledge and application of digital marketing technologies within their current and future careers. Confidence and competence in the application of digital and social media knowledge and associated skills is crucial for all marketing industry professionals, as well as for those who own and/or manage a small to medium business enterprise. Students will learn how to think strategically when it comes to social and digital media, and will develop a social media marketing plan, learn how digital analytics, Search Engine Optimisation, and artificial intelligence, amongst much more, can be applied to develop new products, strategic marketing plans and organisational success. Students will also understand and address contemporary issues facing marketing practitioners in today's local and global marketplace.
This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.
On Campus at Joondalup
Online
Marketing Manager, Customer Relationship Manager, Digital Marketing Specialist, Social Media Manager, Content Creator, Social Media Strategist, Marketing Coordinator, Digital Marketing Campaign Coordinator.
Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas associated with digital marketing and innovation.
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT5325 | Applied Digital Marketing | 20 |
| MKT6304 | New Product Development | 20 |
| MKT6308 | Current Issues in Marketing | 20 |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
SPAAPI|3