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As the availability of data increases and the cost of acquiring data decreases, organisations are increasingly able to pursue data-driven decisions. Business Analytics can be applied to leverage and interpret data from multiple sources to enable business professionals making optimal decisions. This specialisation is designed for those who want to pursue a role in Business Analytics as well as business professionals who want to improve the quality of decisions in their business areas. Students will be exposed to a range of relevant theory, knowledge and approaches to develop and enhance their conceptual and practical understanding of data analytics in business areas such as accounting, finance, human resource management, marketing and supply chain management. Students will be given opportunities to work with a range of Business Analytics tools to identify patterns and trends in complex data sets, and to visualise them in meaningful ways.
This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.
On Campus at Joondalup
Online
Business Analyst, Business Consultant, Data Analyst, HR Analyst, Marketing Analyst, Research Analyst, Supply Chain Analyst
Graduates will be well-placed to seek employment in business analytics roles in every industry sector including human resource management, marketing and supply chain management.
Students choose three units from:
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| SBL6055 ^ | Big Data, Analytics and Business Decision Making | 20 |
| MAN6927 ^ | Supply Chain Analytics | 20 |
| MAN6728 ^ | People Analytics | 20 |
| MKT5325 ^ | Applied Digital Marketing | 20 |
Students in J52 Master of Business Administration cannot select SBL6055. Students in L42 Master of Marketing and Innovation Management cannot select MKT5325. All other students must select SBL6055.
^ Core Option
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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