SBL has notched another win to its belt.
Edith Cowan University's (ECU) School of Business and Law (SBL) has notched another win, claiming victory at the Global DigiEduHack Marketing Mavericks Simbound Hackathon 2024.
The three-person team from ECU were the only representatives from Australia, competing against teams from Romania, Italy, India, Belgium, Senegal, Tunisia, and the Philippines late last year.
The seven-hour online hackathon challenged participants to manage digital marketing campaigns for an online retailer selling digital devices and accessories. Teams were required to make real-time digital marketing decisions across various channels, including website design, Search Engine Marketing (SEM), email marketing, community engagement, and affiliate marketing, with the goal of maximising profits over four rounds.
"Students applied the digital marketing skills and knowledge they've learned in their digital marketing studies, to a case study scenario. They had to think under pressure to determine the best digital marketing strategy and tactics to secure the highest profit at the end of the four-round simulation," ECU Senior Lecturer Dr Violetta Wilk said, who mentored the students during the event.
"All three students studied the Applied Digital Marketing postgraduate unit which I had developed in consultation with our digital marketing industry partners. The unit incorporates key digital marketing topics closely aligned to the typical tasks that a digital marketer would perform in their role. The unit also utilises real industry case studies, industry partner collaborations and technology such as Hootsuite, Synthesio, Wix, Google Analytics, generative artificial intelligence (AI) and many other apps and programs which the industry uses."
"The novel postgraduate unit enables students to not only learn digital and social media marketing, but also to apply their skills and knowledge to solving real industry business problems," Dr Wilk said.
"Building on the success of our current digital and social media marketing units, we are developing new undergraduate and postgraduate digital marketing offerings in foundations, analytics, generative AI and strategy, to further enhance students' readiness for the ever-changing and increasingly digitally-focussed, global industry," she added.
Dr Violetta Wilk with student Ferdinand Yeung Yin Shin. Zhanna Seitenova and Serene Huyhn rounded out the team.
Best in the Business
ECU's School of Business and Law was also ranked first for teaching on the Australian Financial Review (AFR) Boss Best Business Schools 2024 list, and ninth on the overall combined ranking, eighteenth for research, twenty-seventh for reputation and twenty-eighth for career impact.
The BOSS Best Business Schools list evaluates and compares the performance of business schools across Australia, comprehensively assessing postgraduate business education programmes.
SBL was also the only business school from Australia to be featured in The Commonwealth at 75, an official commemorative book marking the 75th anniversary of the Commonwealth.
