It's a reflection of ECU's forward-thinking spirit.
Edith Cowan University (ECU) has unveiled its new logo, reflecting the University's proud history, values and ambitious vision for the future.
"Today we are turning the page to an exciting new era at ECU with the debut of our refreshed and modern brand identity which reflects our forward-thinking spirit, while still paying homage to our history and namesake, Edith Cowan," ECU Vice-Chancellor Professor Clare Pollock said.
"The subtle gum leaf motif pays tribute to Edith's 'Tough Nut' brooch which she gave to her supporters when she was first elected to parliament, in 1921.
"Edith was told at the time that the electoral seat of West Perth was a 'tough nut to crack' and this became her iconic symbol. Now, it's our celebration of courage, creativity and optimism," Professor Pollock added.
It has been more than two decades since Edith Cowan University has updated its logo.
With the revolutionary ECU City campus set to launch in 2026, it is the perfect time for a refreshed look. The transition has been thoughtfully planned, with signage updates focused on ECU City and phased implementation across Joondalup, South West and Sri Lanka campuses over the next 12 months.
"This brand identity reflects the exciting future of our university, exemplified by the development of ECU City, our state-of-the-art campus rising in the heart of Perth," Professor Pollock said.
"This is a powerful visual statement of our innovation, ambition and dedication to empowering future generations through education."
"It's more than a fresh look; it's a celebration of who we are and where we’re going as a community.”
The story of Edith Cowan's Brand (1:50)
