Some might naively call these leaders "authentic" for saying and often doing what they believe.
What makes a cult leader tick? The Bearcat digs into the origins of the Family, Australia's 'cult of cults'
Cults are intriguing. The word conjures images of followers with glazed eyes entranced by an extravagant narcissist. Cults also invite curious readers: truth-seekers eager to discover what magnetism draws followers into the orbit of their leader, and voyeurs keen to peer through windows in the hope of witnessing something crazy. It is a recipe for a good story, one that is eminently marketable.
