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How to forge a career in arts and cultural leadership

Like all industries, the arts constantly evolves. To keep pace with technological changes and trends, the training of arts managers also needs to evolve. Enter a unique new degree at the Western Australian Academy of Performing Arts.

Two students in a performance space working on a laptop computer. WAAPA students working in an academy performance space.
Two students in a performance space working on a laptop computer. WAAPA students working in an academy performance space.

The academy, also known as WAAPA, has been delivering arts management training for over 35 years.

This is an upgrade on an older degree after it was rigorously revamped in 2019.

Importantly, it's the only course of its kind in Australia.

The Bachelor of Arts (Arts and Cultural Management) degree has been designed in response to international trends, such as changes in technology and the economic development of a large and growing middle class in Asia and Southeast Asia.

It reflects a need for WAAPA graduates to have a greater cultural competency, especially as their careers could lead them overseas.

Practical training with your peers

The three-year, full-time degree explores all aspects of contemporary arts management, from communications, marketing, finance, project management and production through to arts criticism, cultural policy, leadership, law and entrepreneurship.

As a student, you'll also have detailed and practical on-the-job training alongside your peers from WAAPA's specialist performing arts courses.

There's a lot of cross-collaboration at the academy and everyone benefits!

Regular engagement with industry professionals will also give you intensive learning and networking opportunities.

And the academy's strong links with the arts industry also allows you to undertake a 10-week internship as part of your coursework in the final year.

According to WAAPA's Coordinator of Arts and Cultural Management Jonathon McIntosh, "The ideal student for the new course is someone with a genuine interest in the performing arts – all performing arts.

"It's a course that can take you in many different directions."

A course that performs

WAAPA's Arts Management training has a strong track record of successful employment outcomes for its graduates. You can find them in senior management and marketing positions at prestigious arts and entertainment organisations throughout the world.

In this short video, former graduate Harriet Roberts, now an Associate Producer at the Perth Festival, talks about her WAAPA experience.

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