Course Information

Diploma in Sport Business

Effective from 01-JAN-2025 : Code F00

Prepare for a career in the exciting world of Australian Rules football with the Diploma in Sport Business delivered through West Coast Eagles partnership with ECU. Based at Mineral Resources Park, this one-year course will teach you the core skills to 'kick off your career' in the sports industry and provide up to 100 hours of real-world experience working with West Coast Eagles management and staff. You'll go behind the scenes and learn how an AFL club operates, build your professional network and make your mark in this exciting and growing industry.

Disclaimer

This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.

Work Experience Requirement

Students will engage in work-based WIL learning opportunities as part of this course (i.e., they will complete 80-100 hours of practical experience across various departments at the West Coast Eagles club) and many of these will build upon existing WIL opportunities found within School of Business and Law units. These WIL opportunities will be aligned to the key learning in many of the units in the diploma. These opportunities are especially important given the industry’s need for work-ready graduates, while also allowing students to showcase their abilities and secure possible employment with the club. This real-world practical experience and the potential to be considered for graduate roles at the West Coast Eagles are key points of difference for the proposed Diploma in Sport Business.

Duty of care

Students will be required to abide by the conditions of their enrolment and WIL around confidentiality and professional behaviour in the workplace and place of study.

Attendance requirements

Some of the work-based WIL course will occur during match-days and other activities associated with running an Australian Football League club and/or its associated partners. As such, these activities will often occur on weekends or at nights.

Enrolment process

The WIL activities are tied to specific unit(s) and will be clearly communicated to students when they enrol in said units in the new course.

Professional practice rules

Students will adhere to the SBL policies and procedures around participating in work-integrated learning opportunities and as a student on placement.

Implications of failing

Students can fail a practicum component within a unit(s) but still pass the unit and course based on their performance in the other assessment tasks within the unit and course.

Course Learning Outcomes

  1. Demonstrate ethical and socially responsible behaviour in sport business contexts.
  2. Apply basic sport business knowledge and diverse perspectives in relevant contexts.
  3. Solve contemporary sport business problems with critical thinking.
  4. Communicate with sport business stakeholders, sharing perspectives, knowledge, skills and advice.
  5. Collaborate effectively as a member of a team in a sport business environment.
  6. Think creatively to develop solutions and express ideas in response to constantly changing sport business environments.
  7. Reflect on feedback and experiences for personal and professional development.

Admission requirements

Admission requirement (Band 2)

All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:

  • Year 12 completion or equivalent.

English Language requirement (Band 2)

English competency requirements may be satisfied through completion of one of the following:

  • Year 12 General English grade C or better;
  • Special Tertiary Admissions Test; or
  • Other tests, courses or programs as defined in the Admissions Policy.

Course Specific Admission Requirements

All applicants are required to either be a player, member or stakeholder of the West Coast Eagles Football Club and all applicants should apply by contacting the West Coast Eagles Academy of Sport Business.

Australian Qualifications Framework (AQF) level

This course has been accredited by ECU as an AQF Level 5 Diploma Award.

Course Duration

  • The course will only be offered to full-time students at this stage.

Course Delivery

  • Joondalup: Full Time

Secondary Location

Students will spend two days a week at Mineral Resources Park to complete their contact hours most weeks.

Course Coordinator

Dr Anthony KERR

Course Structure

Unit Code Unit Title Credit Points
WCE1102Sport Leadership and Programming15
WCE2112Sport Delivery Systems15
WCE1100Foundations of Business15
WCE1300Business Environments & Markets15
WCE2111Sport Organisation Management15
WCE2202Introduction to Event Management15
WCE1600Marketing Principles & Practices15
WCE1800Work and Career15

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

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