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The course covers the key aspects required for managing diverse hospitality and tourism businesses including managing the service experience, business markets and environments, business protocols, human resource management, food and beverage management, financial management, marketing analytics, and strategic management. Students can choose specialised units in event management, social media marketing, service learning, international resort management, sustainable tourism development and/or an international business study tour. Students can further customise their studies by including a specialisation in the relevant fields of international hotel and resort management, tourism business management, event management, marketing, entrepreneurship and innovation, human resource management, and/or an internship placement with a leading hospitality and/or tourism business (on application and subject to a selection process). The hospitality, accommodation and tourism industries are dynamic and fast-paced. Graduates are presented with a wide variety of career options to choose from as the sector encompasses activities such as accommodation, travel agency and tour operations, food and drink providers, transportation, retail, arts, cultural, business and recreation events and services. The size and potential of the sector means that employment opportunities and demand for qualified employees in Australia and worldwide is strong, and will grow as these service industries continue to expand. Graduates will gain the theoretical knowledge, practical skills, essential competencies and professional perspectives required by middle and senior levels of management in contemporary hospitality and tourism organisations.
This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.
Students can choose to complete either a 15-credit point work placement unit OR two 30-credit point internship units as part of this course. The work placement option requires students to undertake a minimum of 100 hours of learning in a work setting. For the two 30-credit point internship units, students complete a minimum of 225 hours of learning in a work setting in each unit. The first internship unit is completed in one semester and the second unit in the following semester. Work placement and internship hours are typically completed on a part-time basis and students will undertake projects and tasks that are related to their major and/or course learning outcomes. Internships and work placements will be secured through the work-integrated learning team, or as a result of pre-approved networking and contacts developed by the student. Terms of payment, if any, will be negotiated on an individual basis.
Students must complete the relevant risk management documentation prescribed by the work-integrated learning team, in accordance with ECU policy and procedures. Students should be aware of any work-related restrictions in their visa conditions, if applicable. They must also provide any documentation required by their host partner, including police clearances and immunisations. Required documentation is likely to vary across host organisations.
Students are required to attend host organisations to complete their learning in a work setting. Hours will be organised on an individual basis and host organisations may require students to attend after hours and on the weekends. In addition to their time in the work setting, students may be required to attend virtual and/or face-to-face sessions as instructed by the Unit Coordinator.
Enrolments into work placement and internship units are by application only. Interested students should contact the SBL work-integrated Learning team on businessWIL@ecu.edu.au at least one semester prior to when they wish to commence their placement or internship. Eligible students will be required to participate in a recruitment process which could involve submitting recruitment documents and attending an interview (virtual or face-to-face) with the SBL WIL team and prospective industry partners. Students should be aware that enrolment into the course does not guarantee entry into work placement or internship units. Furthermore, enrolment in and completion of FBL3400 Business Internship 1 does not guarantee enrolment into FBL3500 Business Internship 2.
Students enrol in FBL3501
Students are expected to behave in a professional manner in the work setting and adhere to the host organisation and/or industry's Code of Conduct. They are also required to meet the requirements outlined in the SBL WIL Guidelines for Students’. Host organisations are expected to the meet the requirements outlined in the 'SBL WIL Guidelines for Collaborators'.
One or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.
All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:
English competency requirements may be satisfied through completion of one of the following:
This course has been accredited by ECU as an AQF Level 7 Bachelor Degree Award.
Students will complete 24 units consisting of 12 Core units plus a 4-unit Minor* (from the list below) and an 8-unit Supplementary Program** (which may consist of 8 x Elective units or 2 x Minors or 1 x Major) *4-unit Minors (students must select one of the following Minors): - International Hotel and Resort Management; - Tourism Business Management; - Event Management; - Marketing; - Entrepreneurship and Innovation; - Human Resource Management; - International Business Language (not available online); - Internship (not available online and enrolment is by application only); or - 4 electives with course coordinator approval. ** Supplementary Program Recommended study areas include Majors/Minors such as: Event Management, Marketing, Entrepreneurship, Human Resource Management; Management, Accounting, International Business and/or Project Management. At the commencement of this degree, all students must contact the ECU Student Hub team to obtain a personalised course planner to ensure timely completion of all units.
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| TSM2111 | Introduction to Hospitality and Tourism | 15 |
| HOS2110 | Food and Beverage Management | 15 |
| SBL1800 | Work and Career | 15 |
| Unit from Supplementary Program | 1 x Unit | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| HOS2325 | Managing the Service Experience | 15 |
| MAN2145 | Human Resource Management | 15 |
| SBL1300 | Business Environments & Markets | 15 |
| Unit from Supplementary Program | 1 x Unit | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| Unit from Minor | 1 x Unit | 15 |
| Unit from Supplementary Program | 2 x Units | 30 |
| Plus select 1 unit from: | ||
| TSM2202 ^ | Introduction to Event Management | 15 |
| MKT2805 ^ | Social Media Marketing | 15 |
| FBL2505 ^ | Service Learning | 15 |
| TSM3500 ^ | Business Events Management | 15 |
| BUS3700 ^ | Business Study Tour | 15 |
Note: BUS3700 is not offered every semester and enrolment is by application only.
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| HOS3211 | Management of Hospitality Finance | 15 |
| Unit from Minor | 1 x Unit | 15 |
| Unit from Supplementary Program | 2 x Units | 30 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| The units taken in Year 3, Semesters 1 & 2 will vary according to the Minor and/or Supplementary Program units chosen. | ||
| MKT3820 | Data Analysis for Marketing Insights | 15 |
| HOS3100 | Hospitality and Tourism Management | 15 |
| FBL3501 | Business Practicum | 15 |
| Unit from Minor | 2 x Units | 30 |
| Unit from Supplementary Program | 2 x Units | 30 |
| Plus select one unit from: | ||
| TSM3101 ^ | International Resort Management | 15 |
| TSM3610 ^ | Sustainable Tourism Development | 15 |
^ Core Option
One or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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