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Designed to develop and educate managers and to provide the skills necessary to create value for an organisation, their customers, their partners and society at large. Equips students with the skills and knowledge required for a career in customer, product, brand and revenue management. Provides students with the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty. Specifically, this course equips students with the skills, theories and practical experience to audit a market, identify opportunities and create, implement and manage marketing processes and plans. Marketing at a local, national and international level is explored.
This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.
Students can choose to complete either a 20-credit point work placement unit or two 30-credit point internship units as a specialisation in this course. The 20-credit point work placement option requires students to undertake a minimum of 100 hours of learning in a work setting. For the two 30-credit point internship units, students complete a minimum of 225 hours of learning in a work setting in each unit. The first internship unit is completed in one semester and the second unit in the following semester. Work placement and internship hours are typically completed on a part-time basis and students will undertake projects and tasks that are related to their course learning outcomes. Internships and work placements will be secured through the work-integrated learning team, or as a result of pre-approved networking and contacts developed by the student. Terms of payment, if any, will be negotiated on an individual basis.
Students must complete the relevant risk management documentation prescribed by the work-integrated learning team, in accordance with ECU policy and procedures. Students should be aware of any work-related restrictions in their visa conditions, if applicable. They must also provide any documentation required by their host partner, including police clearances and immunisations. Required documentation is likely to vary across host organisations.
Students are required to attend host organisations to complete their learning in a work setting. Hours will be organised on an individual basis and host organisations may require students to attend after hours and on the weekends. In addition to their time in the work setting, students may be required to attend virtual and/or face-to-face sessions as instructed by the Unit Coordinator.
Enrolments into work placement and internship units are by application only. Interested students should contact the work-integrated learning team at least one semester prior to when they hope to commence their placement or internship. Eligible students will be required to participate in a recruitment process which could involve submitting recruitment documents and attending an interview (virtual or face-to-face) with the work-integrated learning team and prospective industry partners. Students should be aware that enrolment into the course does not guarantee entry into work placement or internship units. Furthermore, enrolment in and completion of FBL6505 Professional Internship 1 does not guarantee enrolment into FBL6510 Professional Internship 2 (resulting in a credit point imbalance as both are 30-credit point units).
Students are expected to behave in a professional manner in the work setting and adhere to the host organisation and/or industry's Code of Conduct. They are also required to meet the requirements outlined in the SBL WIL Guidelines for Students’. Host organisations are expected to the meet the requirements outlined in the 'SBL WIL Guidelines for Collaborators'.
This course has been Accredited by: Australian Marketing Institute (AMI).
This course is accredited by the AMI, which is the largest network of marketers in Australia. The AMI is the requisite organisation for professional marketers and authoritative voice of marketing in Australia. This accreditation ensures continued professional relevance for graduates by delivering currency in response to evolving local and global marketing practices and needs.
One or more of the specialisations in this course is externally recognised when studied within this course. Refer to the specialisation for more information.
English competency requirements may be satisfied through completion of one of the following:
All applicants are required to meet the published entry requirements. Successful applicants with a Graduate Certificate qualification or higher in Digital Marketing or Marketing & Innovation Management may seek reduced course duration by applying for recognition of prior learning.
This course has been accredited by ECU as an AQF Level 9 Masters Degree (Coursework) Award.
From 2018 - students will be required to attend Joondalup to complete the Business Units and Mount Lawley to complete the Design and Advertising units.
Students are required to complete 9 core units and an approved 60 credit point specialisation (or elective units as approved by the Course Coordinator).
Year 1 Semester 1
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| FBL5010 | Managing People and Organisations | 20 |
| FBL5020 | Marketing Leadership | 20 |
| FBL5030 | Fundamentals of Value Creation in Business | 20 |
| Year 1, Semester 2 and Year 2, Semesters 1 & 2* | ||
| MKT5325 | Applied Digital Marketing | 20 |
| DES5102 | Design Thinking | 20 |
| MKT6304 | New Product Development | 20 |
| MKT6308 | Current Issues in Marketing | 20 |
| MBA6090 | Entrepreneurship, Innovation and Creativity | 20 |
| MKT6310 | Marketing Research | 20 |
Units from Approved Specialisation (60 credit points) OR 3 x Level 5 or Level 6 units from the School of Business and Law as approved by the Course Coordinator. *The units taken in Year 1, Semester 2, and Year 2, Semesters 1 & 2 will vary according to the specialisation or elective units chosen. Prior to enrolment in these units, all students must contact the ECU Student Hub team to obtain a personalised course planner to ensure timely completion of all core units.
One or more of the specialisations in this course is externally recognised when studied within this course. Refer to the specialisation for more information.
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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