Course Information

Bachelor of Arts (Arts and Cultural Management)

Effective from 01-JAN-2025 : Code T74

The Bachelor of Arts (Arts and Cultural Management) prepares students to enter many branches of the arts and creative industries, for example, working in theatre companies, arts venues, dance companies, exhibitions, galleries, concerts, festivals, cultural organisations, as well as technology creation and gaming companies. Students develop professional knowledge and skills in arts and cultural management, marketing, finance and legal compliance, and at every stage of the course apply what they learn to industry practicums. The course has a strong focus on social and cultural sustainability, creativity and innovation, and emerging digital arts experiences. By engaging with corporate and community partners from diverse industry environments and workplaces, the course readies students for employment in a diverse range of positions within large and small companies, institutions and organisations, nationally and internationally.

Disclaimer

This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.

Practicum Requirement

All students must complete the WIL units ADM1600 Introduction to the Arts and Creative Industries, ADM1610 Arts and Events Production and Presentation, ADM2600 Arts Organisations Management, ADM2615 Arts and Festivals Marketing, ADM2620 Cultural Policy and Planning, ADM3600 Applied Arts Law, ADM3610 Venue Operations Management and ADM3625 Arts Management Studio.

Duty of care

A WWCC may be required for certain workplaces. A placement host may have vaccination and other requirements, including vaccination against Covid-19 unless you have a medical exemption. Please consider this requirement before enrolling in this Course, and speak with the Course coordinator if this raises any concerns. You may not be able to complete placement units if you are unable to meet the placement requirements, which may impact your ability to complete this course.

Attendance requirements

Attendance requirements with host organisations are negotiated between the unit coordinator and student. Once agreed, the student must adhere to the conditions of the practicum.

Course Learning Outcomes

  1. Apply broad discipline knowledge of the theories, principles and concepts of arts and cultural management to a range of theoretical and practical discipline situations.
  2. Think critically to review, analyse, and synthesise complex arts and cultural management knowledge and problems to improve organisational practice.
  3. Demonstrate initiative, judgement and creativity in planning, problem solving and decision making through project planning for arts and cultural organisations.
  4. Use digital technologies and arts management related literacies to access, evaluate and synthesise relevant information from multiple sources.
  5. Clearly, knowledgeably and coherently communicate arts and cultural management knowledge and ideas in diverse contexts and to diverse audiences.
  6. Apply local, national and international perspectives to practice, showing respect for diversity and cultural respect when communicating and working with Aboriginal Australian and Torres Strait Islander peoples.
  7. Work collaboratively and demonstrate initiative to implement social, sustainable and ethical values through appropriate disciplinary methods.
  8. Exercise self-reflection, autonomy and responsibility for own learning and an ability to effectively manage a career in arts and cultural management.

Admission requirements

Admission requirement (Band 3)

All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:

  • AQF Cert IV;
  • Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
  • Undergraduate Certificate;
  • Skills for Tertiary Admissions Test;
  • University Preparation Course;
  • Indigenous University Orientation Course; or
  • Experience Based Entry Scheme.

English Language requirement (Band 3)

English competency requirements may be satisfied through completion of one of the following:

  • Year 12 English ATAR/English Literature ATAR grade C or better or equivalent;
  • Special Tertiary Admissions Test;
  • IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0);
  • Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada;
  • University Preparation Course;
  • Indigenous University Orientation Course;
  • AQF Diploma, Advanced Diploma or Associate Degree;
  • Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent); or
  • Other tests, courses or programs as defined in the Admissions Policy.

Course Specific Admission Requirements

All applicants are required to attend an interview. It is important that prospective students have an existing interest and background in the arts and creative industries, and a commitment to extending their knowledge in arts and cultural management.

Australian Qualifications Framework (AQF) level

This course has been accredited by ECU as an AQF Level 7 Bachelor Degree Award.

Course Duration

  • Full Time: 3 Years
  • Part Time: 6 Years

Course Delivery

  • Mount Lawley: Full Time, Part Time
  • Online: Full Time, Part Time

Non standard timetable requirements

Students may be required to attend/support evening and weekend performances, rehearsals and/or practicums. These may be at locations external to ECU.

Course Coordinator

Dr Vahri MCKENZIE

Course Structure

Year 1 - Semester 1
Unit Code Unit Title Credit Points
ADM1600Introduction to the Arts and Creative Industries15
ADM1605Creating the Arts in the Contemporary World15
LAW1100Introduction to Business Law15
SBL1100Foundations of Business15
Year 1 - Semester 2
Unit Code Unit Title Credit Points
ADM1610Arts and Events Production and Presentation15
SAH1200Media and Culture15
SBL1200Accounting and Finance Essentials15
MKT1600Marketing Principles & Practices15
Year 2 - Semester 1
Unit Code Unit Title Credit Points
ADM2600Arts Organisations Management15
ADM2605Finance and Funding for the Arts15
MKT2805Social Media Marketing15
Choose one of the units below:
ADM2610 ^Indigenous Arts Organisations15
TSM2202 ^Introduction to Event Management15
Year 2 - Semester 2
Unit Code Unit Title Credit Points
ADM2615Arts and Festivals Marketing15
ADM2620Cultural Policy and Planning15
LAW2106Intellectual Property Law15
MAN2145Human Resource Management15
Year 3 - Semester 1
Unit Code Unit Title Credit Points
ADM3600Applied Arts Law15
ADM3605Strategic Arts Management15
ADM3610Venue Operations and Management15
Choose one of the units below:
MAN3121 ^Leadership15
MKT3820 ^Marketing Analytics15
SBL2100 ^Cultural Business Intelligence15
Year 3 - Winter
Unit Code Unit Title Credit Points
ADM3620Entrepreneurship and Executive Producing15
Year 3 - Semester 2
Unit Code Unit Title Credit Points
ADM3625Arts Management Studio30
Choose one of the units below:
ADM3615 ^Digital Arts Experiences15
MAN3121 ^Leadership15
MKT3820 ^Marketing Analytics15

^ Core Option


Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

T74|3