The Bachelor of Arts (Arts and Cultural Management) prepares students to enter many branches of the arts and creative industries, for example, working in theatre companies, arts venues, dance companies, exhibitions, galleries, concerts, festivals, cultural organisations, as well as technology creation and gaming companies. Students develop professional knowledge and skills in arts and cultural management, marketing, finance and legal compliance, and at every stage of the course apply what they learn to industry practicums. The course has a strong focus on social and cultural sustainability, creativity and innovation, and emerging digital arts experiences. By engaging with corporate and community partners from diverse industry environments and workplaces, the course readies students for employment in a diverse range of positions within large and small companies, institutions and organisations, nationally and internationally.
This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.
All students must complete the WIL units ADM1600 Introduction to the Arts and Creative Industries, ADM1610 Arts and Events Production and Presentation, ADM2600 Arts Organisations Management, ADM2615 Arts and Festivals Marketing, ADM2620 Cultural Policy and Planning, ADM3600 Applied Arts Law, ADM3610 Venue Operations Management and ADM3625 Arts Management Studio.
A WWCC may be required for certain workplaces. A placement host may have vaccination and other requirements, including vaccination against Covid-19 unless you have a medical exemption. Please consider this requirement before enrolling in this Course, and speak with the Course coordinator if this raises any concerns. You may not be able to complete placement units if you are unable to meet the placement requirements, which may impact your ability to complete this course.
Attendance requirements with host organisations are negotiated between the unit coordinator and student. Once agreed, the student must adhere to the conditions of the practicum.
All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:
English competency requirements may be satisfied through completion of one of the following:
All applicants are required to attend an interview. It is important that prospective students have an existing interest and background in the arts and creative industries, and a commitment to extending their knowledge in arts and cultural management.
This course has been accredited by ECU as an AQF Level 7 Bachelor Degree Award.
Students may be required to attend/support evening and weekend performances, rehearsals and/or practicums. These may be at locations external to ECU.
Unit Code | Unit Title | Credit Points |
---|---|---|
ADM1600 | Introduction to the Arts and Creative Industries | 15 |
ADM1605 | Creating the Arts in the Contemporary World | 15 |
LAW1100 | Introduction to Business Law | 15 |
SBL1100 | Foundations of Business | 15 |
Unit Code | Unit Title | Credit Points |
---|---|---|
ADM1610 | Arts and Events Production and Presentation | 15 |
SAH1200 | Media and Culture | 15 |
SBL1200 | Accounting and Finance Essentials | 15 |
MKT1600 | Marketing Principles & Practices | 15 |
Unit Code | Unit Title | Credit Points |
---|---|---|
ADM2600 | Arts Organisations Management | 15 |
ADM2605 | Finance and Funding for the Arts | 15 |
MKT2805 | Social Media Marketing | 15 |
Choose one of the units below: | ||
ADM2610 ^ | Indigenous Arts Organisations | 15 |
TSM2202 ^ | Introduction to Event Management | 15 |
Unit Code | Unit Title | Credit Points |
---|---|---|
ADM2615 | Arts and Festivals Marketing | 15 |
ADM2620 | Cultural Policy and Planning | 15 |
LAW2106 | Intellectual Property Law | 15 |
MAN2145 | Human Resource Management | 15 |
Unit Code | Unit Title | Credit Points |
---|---|---|
ADM3600 | Applied Arts Law | 15 |
ADM3605 | Strategic Arts Management | 15 |
ADM3610 | Venue Operations and Management | 15 |
Choose one of the units below: | ||
MAN3121 ^ | Leadership | 15 |
MKT3820 ^ | Marketing Analytics | 15 |
SBL2100 ^ | Cultural Business Intelligence | 15 |
Unit Code | Unit Title | Credit Points |
---|---|---|
ADM3620 | Entrepreneurship and Executive Producing | 15 |
Unit Code | Unit Title | Credit Points |
---|---|---|
ADM3625 | Arts Management Studio | 30 |
Choose one of the units below: | ||
ADM3615 ^ | Digital Arts Experiences | 15 |
MAN3121 ^ | Leadership | 15 |
MKT3820 ^ | Marketing Analytics | 15 |
^ Core Option
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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