Course Information

Bachelor of Global Sport Business Management

Effective from 01-JAN-2025 : Code Y53

This course gives you everything you’ll need to kick off a career in the globalised sport industry, including the growth area of event management. You’ll learn about sport delivery systems, event management, leadership and programming, business environments and markets, culture and professional identity development, sport and recreation facilities and services management, strategic and human resource management, marketing in global sport business, funding and finance, sport venue management, event operations management, legal aspects, marketing analytics and business research and planning. You’ll also undertake a range of work placements and project work with industry organisations, such as the West Coast Eagles, Perth Heat and Western Force.

Disclaimer

This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.

Internship Option

Students can choose to complete either a 15-credit point work placement unit OR two 30-credit point internship units as part of this course. The work placement option requires students to undertake a minimum of 100 hours of learning in a work setting. For the two 30-credit point internship units, students complete a minimum of 225 hours of learning in a work setting in each unit. The first internship unit is completed in one semester and the second unit in the following semester. Work placement and internship hours are typically completed on a part-time basis and students will undertake projects and tasks that are related to their major and/or course learning outcomes. Internships and work placements will be secured through the SBL work-integrated learning team, or as a result of pre-approved networking and contacts developed by the student. Terms of payment, if any, will be negotiated on an individual basis.

Duty of care

Students must complete the relevant risk management documentation prescribed by the work-integrated learning team, in accordance with ECU policy and procedures. Students should be aware of any work-related restrictions in their visa conditions, if applicable. They must also provide any documentation required by their host partner, including police clearances and immunisations. Required documentation is likely to vary across host organisations.

Attendance requirements

Students are required to attend host organisations to complete their learning in a work setting. Hours will be organised on an individual basis and host organisations may require students to attend after hours and on the weekends. In addition to their time in the work setting, students may be required to attend virtual and/or face-to-face sessions as instructed by the Unit Coordinator.

Application process

Enrolments into work placement and internship units are by application only. Interested students should contact the SBL work-integrated Learning team on businessWIL@ecu.edu.au at least one semester prior to when they wish to commence their placement or internship. Eligible students will be required to participate in a recruitment process which could involve submitting recruitment documents and attending an interview (virtual or face-to-face) with the SBL WIL team and prospective industry partners. Students should be aware that enrolment into the course does not guarantee entry into work placement or internship units. Further, enrolment in and completion of FBL3400 Business Internship 1 does not guarantee enrolment into FBL3500 Business Internship 2.

Enrolment process

Students enrol in FBL3501

Professional practice rules

Students are expected to behave in a professional manner in the work setting and adhere to the host organisation and/or industry's Code of Conduct. They are also required to meet the requirements outlined in the SBL WIL Guidelines for Students’. Host organisations are expected to the meet the requirements outlined in the 'SBL WIL Guidelines for Collaborators'.

Practicum Requirement

Students will undertake work integrated learning practicum placements in four units: Year 1 SPM1102 - 10 hours (sport or recreation programming setting) TSM2202 - 6 hours (event setting) SPM2111 - 20 hours (not-for-profit, incorporated sport organisation/club) Year 2 TSM3501 - 15 hours (event setting)

Duty of care

Some host organisations may require clearances, screenings and certificates, and will liaise directly with students regarding any requirements. There may be vaccination or other similar requirements, including those imposed by government or third-party placement hosts, that apply to placements which form part of this Course. Please consider this requirement before enrolling in this Course and speak with the Course coordinator if this raises any concerns. You may not be able to complete placement units if you are unable to meet the placement requirements, which may impact your ability to complete this course.

Attendance requirements

Students are required to complete a minimum of 51 practicum placement hours in total across their host organisations in four units. These hours may be outside normal university hours.

Application process

Students are required to submit a current resume, a statement addressing their suitability and may be required to attend an interview.

Enrolment process

Students will be enrolled into SPM1102, SPM2111, TSM2202 and TSM3501.

Professional practice rules

Students are provided with Student Guidelines for Work Integrated Learning which detail the expected behaviour and conduct while working in the host organisation.

Course Learning Outcomes

  1. Apply broad and coherent knowledge to a range of sport business situations, incorporating international/global /cultural perspectives.
  2. Access, analyse and critically evaluate relevant information to solve challenging global sport business problems systematically.
  3. Communicate sport business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology.
  4. Collaborate effectively in sport business team settings to produce measurable outcomes.
  5. Generate creative ideas for sport business innovations that respond to opportunities and constant change.
  6. Reflect on feedback and critique one’s own performance in order to identify and plan opportunities for development.
  7. Value professional behaviours and/or personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility in sport business settings.

Professional Recognition

Majors

One or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.

Admission requirements

Admission requirement (Band 3)

All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:

  • AQF Cert IV;
  • Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
  • Undergraduate Certificate;
  • Skills for Tertiary Admissions Test;
  • University Preparation Course;
  • Indigenous University Orientation Course; or
  • Experience Based Entry Scheme.

English Language requirement (Band 3)

English competency requirements may be satisfied through completion of one of the following:

  • Year 12 English ATAR/English Literature ATAR grade C or better or equivalent;
  • Special Tertiary Admissions Test;
  • IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0);
  • Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada;
  • University Preparation Course;
  • Indigenous University Orientation Course;
  • AQF Diploma, Advanced Diploma or Associate Degree;
  • Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent); or
  • Other tests, courses or programs as defined in the Admissions Policy.

Australian Qualifications Framework (AQF) level

This course has been accredited by ECU as an AQF Level 7 Bachelor Degree Award.

Course Duration

  • Full Time: 3 Years
  • Part Time: 6 Years

Course Delivery

  • Joondalup: Full Time, Part Time
  • Online: Full Time, Part Time

Course Coordinator

Dr Anthony KERR

Course Structure

Students are required to complete 16 Core Units. This will be supported by an 8-unit supplementary program, comprising a Major, or a Minor plus Elective units, or two Minors, or 8 Elective units.

Year 1
Unit Code Unit Title Credit Points
SBL1800Work and Career15
SPM1102Sport and Recreation Leadership and Programming15
SPM2112Sport Delivery Systems15
SBL1300Business Environments & Markets15
TSM2202Introduction to Event Management15
SPM2111Sport Organisation Management15
Unit from Supplementary Programx 230
Year 2
Unit Code Unit Title Credit Points
SPM2104Managing Recreation Services and Facilities15
SPM3655Sport and Events Funding and Finance15
SPM3113Sport and Leisure Law15
HOS2325Managing the Service Experience15
SPM2510Marketing in Global Sport Business15
TSM3501Event Operations Management15
Unit from Supplementary Programx 230
Year 3
Unit Code Unit Title Credit Points
MKT3820Data Analysis for Marketing Insights 15
SPM3114Sport Venues and Events15
SPM3221Sport Business Planning15
FBL3501Business Practicum15
Unit from Supplementary Programx 460

Unit sets that can be studied as part of this course

One or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.


Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

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