Handbook : Course informationEdith Cowan University

Course Information

Bachelor of Marketing, Advertising and Public Relations

Effective from 01-JAN-2024 : Code Y99

The combination of marketing, advertising, and public relations units equips students with sought after skills and knowledge in the fields of marketing and marketing communication. Marketing: the course provides students with the marketing skills and knowledge required to analyse customer needs, identify organisational objectives, market conditions, and existing product offerings and then to design and develop, a marketing plan and to create implement, and evaluate a marketing action plan. It explores marketing at a local, national and international level. Marketing communication: the course provides students with the advertising and public relations skills and knowledge required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organisation. Advertising is both a science and an art. This course includes the skills and knowledge to research customer needs and to present a product value proposition in a creative and persuasive manner. Students will gain practical experience in both traditional and digital media and create student portfolios to showcase their talents. Public relations units are included to enhance the communication skills of students. Organisations employ public relations practices to enhance relationships with customers, channel partners and society.

Disclaimer

This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.

Internship Option

Students in this course have the opportunity to seek a Work Integrated Learning placement with an industry partner by completing the Internship Minor.

Attendance requirements

Students are required to complete 450 hours in their internship, completed over a minimum of 12 weeks and typically on a full-time basis

Application process

Students need to apply to complete the units that comprise the Internship Minor. This application process is facilitated by the WIL Coordinator.

Enrolment process

To complete the Internship Minor, students will enrol into FBL3400 and FBL3500

Professional practice rules

Enrolled students will be issued with guidelines which outline the expected code of conduct and responsibilities.

Course Learning Outcomes

1. Apply broad and coherent knowledge to a range of business situations, incorporating international/global/cultural perspectives.
2. Access, analyse and critically evaluate relevant information to solve challenging business problems systematically.
3. Communicate business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology.
4. Collaborate effectively in team settings to produce measurable outcomes.
5. Generate creative ideas for business innovations that respond to opportunities and constant change.
6. Reflect on feedback and critique one's own performance in order to identify and plan opportunities for development.
7. Value professional behaviours and/or personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility.

Professional Recognition

Course

This course has been Accredited by: Australian Marketing Institute (AMI).

Majors

One or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.

Admission requirements

Admission requirement (Band 3)

All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:

• AQF Cert IV;
• Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
• Undergraduate Certificate;
• Skills for Tertiary Admissions Test;
• University Preparation Course;
• Indigenous University Orientation Course; or
• Experience Based Entry Scheme.

English Language requirement (Band 3)

English competency requirements may be satisfied through completion of one of the following:

• Year 12 English ATAR/English Literature ATAR grade C or better or equivalent;
• Special Tertiary Admissions Test;
• IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0);
• Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada;
• University Preparation Course;
• Indigenous University Orientation Course;
• AQF Diploma, Advanced Diploma or Associate Degree;
• Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent); or
• Other tests, courses or programs as defined in the Admissions Policy.

Australian Qualifications Framework (AQF) level

This course has been accredited by ECU as an AQF Level 7 Bachelor Degree Award.

Course Duration

• Full Time: 3 Years
• Part Time: 6 Years

Course Delivery

• Joondalup: Full Time, Part Time
• Online: Full Time, Part Time

Cross Campus Attendance

The Marketing units are available on the Joondalup Campus, and the Advertising and Public Relations units are available on the Mount Lawley Campus.

Course Coordinator

Dr Saalem SADEQUE

Course Structure

Students are required to complete 16 Core Units. This will be supported by an 8-unit supplementary program, comprising a Major, or a Minor plus Elective units, or two Minors, or 8 Elective units.

Students are to select from the listed unit sets, or as approved by the Course Coordinator.

Unit sets that can be studied as part of this course

One or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.