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This major provides the skills and knowledge required for a career in customer, product, brand and revenue management. The focus of marketing is to create value for an organisation, its customers, its partners, and society at large. Marketers research the needs of customers, bring products to market, manage channel partners and manage customer satisfaction and loyalty. This major equips students with the skills, theory, and practical experience to audit a market, identify opportunities, and create, implement and manage a marketing plan. It also explores marketing at a local, national and international level. Students gain transferable employability skills, including leadership, teamwork, critical thinking and effective communication, to give them career flexibility and access to global opportunities.
This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.
On Campus at Joondalup
Online
This Major has been Accredited by: Australian Marketing Institute (AMI)
This major is accredited by the AMI, which is the largest network of marketers in Australia. The AMI is the requisite organisation for professional marketers and authoritative voice of marketing in Australia. This accreditation ensures continued professional relevance for graduates by delivering currency in response to evolving local and global marketing practices and needs.
Marketing Manager, Brand Manager, Customer Relationship Manager, Sales Manager, Business Development Manager, Product Manager, Advertising and Promotions Manager, Market Researcher
There are career opportunities for marketers in most medium to large organisations that require business-to-business, business-to-consumer, business-to-government, government-to-consumer and not-for-profits-to-consumers communications.
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT1600 | Marketing Principles & Practices | 15 |
| MKT2605 | Promotional Marketing | 15 |
| MKT2608 | Consumer Behaviour | 15 |
| MKT2700 | Applied Omnichannel Marketing | 15 |
| MKT2805 | Social Media Marketing | 15 |
| MKT3600 | New Product Development | 15 |
| MKT3820 | Marketing Analytics | 15 |
| MKT3601 | Marketing Strategy | 15 |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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