Unit Set Information

Event Management Major

Effective from 01-JAN-2021 : Code MAAAHD

The Event Management major equips students with the knowledge and practical skills needed to function as event management professionals and industry leaders in a diverse range of contemporary event settings. With the increasing social, economic and political significance of high-profile events, employers increasingly prefer university graduates with analytical, practical and transferable employability skills, including leadership, teamwork, critical thinking, communication and problem-solving, for managerial positions. This major commences with an introduction to the events industry and focuses on the application of key business principles, practices and skills including; marketing, communications and sponsorship, managing the service experience, human resource and strategic management, funding and finance, sport venue and event management, business events management, business research and evaluation, and event staging, logistics, and operations management. Course Exclusion: This major cannot be studied in the Bachelor of Event, Sport and Recreation Management or Bachelor of Sport, Recreation or Event Management.

Disclaimer

This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.

This Major can be studied in the following courses:

Mode of Delivery

On Campus at Joondalup
Online

Learning Outcomes

  1. Access, analyse and critically evaluate relevant information to solve challenging event management problems systematically.
  2. Apply broad event management knowledge to a range of business situations, incorporating international/global/cultural perspectives.
  3. Collaborate effectively in team settings to produce measurable outcomes.
  4. Communicate event management knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology.
  5. Generate creative ideas for business innovations that respond to opportunities and constant change.
  6. Reflect on feedback and critique one's own performance in order to identify and plan opportunities for development.
  7. Value professional behaviours and/or personal citizenship that reflect on appreciation of the interrelationship between business ethics and corporate social responsibility.

Related Careers

Event Manager, Events Coordinator, Events Officer, Events Business Manager, Events Operation Manager, Events Consultant, Conference Manager, Wedding Planner, Party Planner, Festival Manager, Corporate Events Manager, Exhibition Manager

Employment Opportunities

Employment opportunities for graduates exist within a range of professional, not-for-profit, government and commercial sport, recreation, hospitality, tourism, arts and corporate organisations at local, state, national and international levels. Within these types of organisations, your role may involve managing aspects of marketing, communications, sponsorship, public relations, sales, venues, equipment, staging, logistics or the hiring, training and supervising of staff related to the management of events.

Major Structure

Unit Code Unit Title Credit Points
TSM2202Introduction to Event Management15
HOS2325Managing the Service Experience15
SPM2610Marketing and Communications for the Service Industries15
SPM3655Sport and Events Funding and Finance15
SPM3114Sport Venues and Events15
TSM3500Business Events Management15
BUS3100Business Research Practices15
TSM3501Event Operations Management15

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

MAAAHD|7