Handbook : Unit set informationEdith Cowan University

Advertising Major

Effective from 01-JAN-2017 : Code MAAAIZ

Advertising is a discipline which combines art, science, business and communication strategy with potential career paths far wider than simply in an advertising agency. The Advertising major includes elements of production, marketing, public relations, visual arts, communications research and interactive multimedia, to develop and showcase the strengths of individual students and addresses advertising as a communication specialism, rather than as a sub-section of a marketing plan.

Disclaimer

This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.

This Major can be studied in the following courses:

• Bachelor of Arts/Bachelor of Media and Communication
• Bachelor of Media and Communication

Mode of Delivery

On Campus at Joondalup, Mount Lawley

Study Tour Option

The Advertising Major offers a unique annual international Study Tour where students visit a selection of industry workplaces including advertising agencies, publishers, media shops and clients.

Attendance requirements

Students are enrolled in CMM3116 Current Industry Analysis which details requirements.

Application process

Students are invited to apply for the Study Tour via a written application and interview.

Implications of failing

Additional unit within the Course.

Learning Outcomes

1. Assess and reflect on personal competencies in relation to professional practice to enhance own learning. (7)
2. Communicate and analyse information clearly across a variety of professional contexts, for professional and non professional audiences. (4)
3. Demonstrate an understanding of the procedures required for creative processes and production requirements, including regulations and laws, which affect advertising. (1)
4. Demonstrate broad and coherent knowledge with depth of the philosophy and processes of advertising, integrated marketing, brand communication theory and trends in international communications. (1)
5. Employ numeracy skills to review analyse and synthesise information in the process of media buying.
6. Research, review, critically analyse and synthesise information into global brands and audiences, in order to plan and evaluate designs, create opportunities and develop marketing plans. (2)
7. Solve unpredictable Advertising problems using social, ethical and global perspectives. (3)
8. Use initiative and judgment to develop, apply and adapt strategies to create and present accounts, and solve problems in diverse advertising markets. (5,6)

Professional recognition

Related Careers

Advertising Manager, Media Planner, Account Planner, Marketing Officer, Copywriter, Market Researcher, Advertising Executive, Media Analyst, Media Researcher, Art Director

Major Structure

Students must complete the following twelve units (180 credit points):

* Students will be assessed to see if they have achieved the ECU minimum standard of English language proficiency in this unit. Students who don't meet the minimum standard will be provided with appropriate English language support and development.