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Unit Set Information

Marketing for the Creative Arts Major

Effective from 01-JAN-2025 : Code MAAALP

The Major in Marketing for the Creative Arts prepares students for work in the dynamic and fast-paced creative industries. Developing multidisciplinary skills in marketing and creative arts offers a unique opportunity for students to acquire the business and creative acumen necessary to thrive in the growing creative economy. The Major brings together marketing, digital innovations, analytics, new media, arts and festivals presenting graduates with diverse employment opportunities across commercial and cultural sectors. Students will progress through the Major working in close collaboration with the marketing and arts industry.

Disclaimer

This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.

This Major can be studied in the following courses:

Mode of Delivery

On Campus at Mount Lawley, Joondalup
Online

Unit Set Coordinator

Dr Saalem SADEQUE

Learning Outcomes

  1. Engage in ethical and socially responsible behaviour.
  2. Apply broad knowledge and diverse perspectives in marketing and creative arts.
  3. Solve complex marketing and creative arts problems with critical thinking.
  4. Generate innovative and creative ideas in marketing in the context of the creative arts.
  5. Communicate effectively in marketing in the context of the creative arts.
  6. Collaborate effectively as a member of a team.
  7. Reflect on experiences for personal and professional development.

Related Careers

Marketing Associate Professional, Retail Marketing Executive, Marketing Coordinator, Activation Executive, Account Manager, Creative Director, Technical Writer, Multimedia Artist, Arts Officer, Producer, Director, Visual Artist, Visual Designer

Employment Opportunities

There are career opportunities in film and TV, advertising and marketing, events, social media, architecture, crafts and design and creative roles within the IT sector.

Major Structure

Unit Code Unit Title Credit Points
MKT1600Marketing Principles & Practices15
MKT2805Social Media Marketing15
ADM2600Arts Organisations Management15
ADM2615Arts and Festivals Marketing15
ADM2605Finance and Funding for the Arts15
MKT3820Marketing Analytics15
ADM3615Digital Arts Experiences15
MKT3601Marketing Strategy15

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

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