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In the Business Analytics major, students will be exposed to a broad range of relevant theories, knowledge, and approaches essential for developing and enhancing their conceptual and practical understanding of data analytics across various business domains, including project management, human resources management, marketing, law, and accounting. Moreover, the major covers the information systems necessary to support these areas. Students will have opportunities to work with a diverse range of Business Analytics tools to identify patterns and trends in complex data sets and visualise them in meaningful ways. Such understanding is crucial for those aiming to pursue roles in Business Analytics and for business professionals who seek to enhance the quality of data-driven decision-making within their fields.
This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.
On Campus at Joondalup
Online
Business Analyst, Business Intelligence Analyst, Business Consultant, Analytics Consultant, Data Analyst, Financial Analyst, HR Analyst, Marketing Analyst, Research Analyst, Supply Chain Analyst
Graduates will be well-placed to seek employment in business analytics roles in every industry sector including accounting and finance, human resource management, marketing and supply chain management.
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| SBL1401 | Managing Data and Information | 15 |
| LAW3207 | Law, Ethics, and Business Analytics | 15 |
| SBL2401 | People Analytics and Change Management | 15 |
| SBL2402 | Methods and Technology in Business Analytics | 15 |
| MKT3820 | Marketing Analytics | 15 |
| MAT3120 | Machine Learning and Data Visualisation | 15 |
| SBL3401 | Artificial Intelligence in Business Analytics Projects | 15 |
| ACC3201 | Accounting Information Systems | 15 |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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