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This minor equips non-marketing students with the essential skills for a competitive advantage in their chosen profession. As these units are of an introductory nature, it is not intended for students undertaking a Marketing major or Advanced Marketing minor.
This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.
On Campus at Joondalup
Online
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT1600 | Marketing Principles & Practices | 15 |
| MKT2605 * | Promotional Marketing | 15 |
| MKT2608 | Consumer Behaviour | 15 |
| MKT3601 | Marketing Strategy | 15 |
* Students will be assessed to see if they have achieved the ECU minimum standard of English language proficiency in this unit. Students who don't meet the minimum standard will be provided with appropriate English language support and development.
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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