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Designed to develop and educate managers and to provide the skills necessary to create value for an organisation, their customers, their partners and society at large. Equips students with the skills and knowledge required for a career in customer, product, brand and revenue management. Provides students with the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty. Specifically, this course equips students with the skills, theories and practical experience to audit a market, identify opportunities and create, implement and manage marketing processes and plans. Marketing at a local, national and international level is explored.
This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.
Students will complete a work-based project designed to enhance organisational capability.
Students must participate in an induction on the requirements and procedures for completing work placement including documentation and risk management.
Students must complete a minimum of 100 hours in an approved work environment. Host organisations may require students to attend work after hours and on the weekends.
Students are required to submit a resume, a statement addressing their suitability and may be required to attend an interview. Students are also required to have a minimum WAM of 65 to be considered.
Students must participate in an induction on the requirements and procedures for completing work placement including documentation and risk management.
This course has been Accredited by: Australian Marketing Institute (AMI).
All applicants are required to have a Bachelor degree, with equivalents considered.
From 2018 - students will be required to attend Joondalup to complete the Business Units and Mount Lawley to complete the Design and Advertising units.
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| FBL5010 | Managing People and Organisations | 20 |
| FBL5020 | Marketing Leadership | 20 |
| FBL5030 | Fundamentals of Value Creation in Business | 20 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT6300 | Consumer Behaviour | 20 |
| MKT6302 | Promotional Marketing | 20 |
| DES5102 | Design Thinking | 20 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT6304 | New Product Development | 20 |
| MKT6308 | Current Issues in Marketing | 20 |
| CMM5170 | Advertising and Brand Awareness | 20 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MBA6090 | Entrepreneurship, Innovation and Creativity | 20 |
| MKT6310 | Marketing Research | 20 |
| MKT6320 ^ | Marketing Research Project 1 | 20 |
| or | ||
| BUS6500 ^ | Management Project | 20 |
^ Core Option
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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