Handbook : Course informationEdith Cowan University

Course Information

Bachelor of Media and Communication

Effective from 01-JAN-2021 : Code W63

This course prepares students for employment in a range of professions that cater to the changing needs of our media-saturated society. Superior skills in communication practice and innovative creative outputs are developed in the majors on offer to allow specialisation in a particular media area. Majors available include Advertising, Broadcasting and Digital Journalism, Screen Production, Photomedia, Media and Cultural Studies and Public Relations. In the degree, students acquire knowledge about the cultural impact of the media and gain critical insights into our local and globalised world to make a meaningful contribution to society. Students develop advanced critical communication skills, exceptional competency in team building, theoretical and practical knowledge and the flexibility to engage and lead in our dynamic media dominated environment. Applicants to the Photomedia or Screen Production majors who do not meet the standard course entry requirements can be considered through the Creative Arts Portfolio Entry pathway as per https://www.ecu.edu.au/future-students/course-entry/creative-arts-portfolio-entry

Disclaimer

This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.

Clinical or professional work placement Option

In the core unit SAH3200 Industry and Community (which is mandatory for all those who enrol in the Media and Communication degree) students will produce work in the form of presentation, performance, exhibition, strategic report or research project that will be driven and assessed by a community and/or industry representative. Projects can also be carried out in teams and be based on an industry/community problem. The unit requires students to engage in authentic project management process as they develop their project, analysing needs and appropriate methods, developing design and implementation plans and critically evaluating results, establishing clear metrics and responding to criteria. Also, individual majors embed at at least one capstone unit such as in the Broadcasting and Digital Journalism major where the final third year unit is a capstone project. Students also have the option to undertake the unit CCA3104 Professional Placement, as an elective, which provides students with an opportunity to undertake a workplace internship.

Application process

Students should initially consult with their Course Coordinator at the commencement of their third year regarding Work Integrated Learning processes, timelines and requirements.

Course Learning Outcomes

1. Apply broad discipline knowledge to a range of theoretical and technical/practical Media and Communication situations
2. Think critically to analyse, interpret and conceptualise/synthesise complex Media & Communication knowledge/problems
3. Think creatively to anticipate challenges and generate Media and Communication solutions/responses
4. Use digital technologies and Media and Communication related literacy to access, evaluate and synthesise relevant information from multiple sources
5. Communicate Media and Communication knowledge and ideas clearly, coherently and with independence
6. Demonstrate a global outlook with respect for cultural diversity, including Indigenous cultural competence
7. Work collaboratively and demonstrate initiative to implement social, sustainable, and ethical values through appropriate disciplinary methods
8. Demonstrate autonomy, accountability and judgement for own learning and scholarship and/or professional practice

Professional Recognition

Majors

One or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.

Admission requirements

Admission requirement (Band 3)

All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:

• AQF Cert IV;
• Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
• Undergraduate Certificate;
• Special Tertiary Admissions Test;
• University Preparation Course;
• Indigenous University Orientation Course;
• Aboriginal University Readiness Assessment; or
• Experience Based Entry Scheme.

English Language requirement (Band 3)

English competency requirements may be satisfied through completion of one of the following:

• Year 12 English ATAR/English Literature ATAR grade C or better or equivalent;
• Special Tertiary Admissions Test;
• IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0);
• Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada;
• University Preparation Course;
• Indigenous University Orientation Course;
• Aboriginal University Readiness Assessment;
• AQF Diploma, Advanced Diploma or Associate Degree;
• Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent); or
• Other tests, courses or programs as defined in the Admissions Policy.

Course Specific Admission Requirements

One or more of the majors in this course has admission requirements. Refer to the major for more information.

Course Duration

• Full Time: 3 Years
• Part Time: 6 Years

Course Delivery

• Mount Lawley: Full Time, Part Time
• Online: Full Time, Part Time

Course Coordinator

Mr Keith Raymond SMITH

Course Structure

Students will be required to complete eight core units (120 credit points)

Students are also required to complete an eight unit major from within the Bachelor of Media and Communication: Broadcasting and Digital Journalism, Screen Production, Photomedia, Advertising, Media & Cultural Studies, Public Relations or Screen Studies.

Students are required to complete remaining credit points in the form of either an eight unit major, minor(s), and/or elective units. These may be selected from anywhere within the university. Units in this course should be completed in year sequence (e.g. all first-year units should be completed before proceeding to second-year units).

Unit sets that can be studied as part of this course

One or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.