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The Public Relations Major prepares students for the challenges of the public relations industry. Whilst the major covers the PR discipline in its broader applications to industry, government and corporations, it has a particular emphasis on the shifting nature of communications with a specific prominence on new media, innovation and creativity. The major provides students with the conceptual understanding and practical skills to make an effective contribution at any level. It equips students with critical thinking, creativity and problem-solving skills, and the ability to take the initiative and make decisions. It also strengthens writing and media relation skills, and provides students with the knowledge and ability to plan and implement a range of communication strategies.
This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.
On Campus at Joondalup, Mount Lawley
Online
Public Affairs Officer, Public Affairs Manager, Corporate Affairs Officer, Corporate Affairs Manager, Corporate Relations Officer, Corporate Relations Manager, Media Relations Officer, Media Relations Manager, Communications Officer, Communications Manager
This major enables graduates to work in the arts and not-for-profit industries as well as with small-to-medium businesses. It also caters to students who intend to go into corporate communications.
Students are required to complete 12 units from:
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| PRN2110 ^ | Foundations of Public Relations | 15 |
| PRN2124 ^ | Public Relations Event Management | 15 |
| JOU2111 ^ | Introduction to Journalism | 15 |
| PRN2225 ^ | Media Relations | 15 |
| MST2150 ^ | Media in Asia | 15 |
| PRN3150 ^ | Public Relations: Fashion, Music and the Arts | 15 |
| BRO2026 ^ | Finding Context in Reportage | 15 |
| PRN3223 ^ | Corporate Communication, Issues and Crises | 15 |
| WRT1110 ^ | Introduction to Editing | 15 |
| POL3130 ^ | Themes in Global Politics | 15 |
| PRN3160 ^ | Social and Online Media Strategies | 15 |
| CMM3115 | Global Communications | 15 |
^ Core Option
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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