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The Entrepreneurship major has been designed to encourage students to approach their profession as an entrepreneur, equipping them with the wide variety of skills necessary to successfully develop and implement entrepreneurial ideas. At its core, it teaches students how to identify business opportunities and how to promote and manage new ventures. Students will develop the confidence necessary to bring their own ideas to market, start their own business or succeed as a corporate entrepreneur. Students will be given the opportunity to work with industry, participating in activities currently underway with the City of Joondalup, Small Business Development Corporation, ECU's Business and Innovation Centre (ECUBIC), and Enactus. Collaboration with industry will not only benefit students, but will also strengthen and expand the School’s industry relationships.
This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.
On Campus at Joondalup
Online
Small Business Entrepreneur, Real Estate Entrepreneur, Start-up Trainer, Business Advisor, Office Manager, Assistant Manager, Executive Assistant, Business Development Manager, Development Coordinator, Business Coach, Business Consultant, Business Services, Business Performance Manager, Project & Innovation Manager, Strategic Innovation Lead, Productivity and Innovation Lead, Innovation and Strategic Engagement Coordinator, product Innovation Manager, Solution and Innovation Specialist, Qualitative Brand Strategist
Students graduate with an evidence based e-portfolio along with world ready business literacy. There are significant opportunities starting one’s own business, owning a franchise, supporting a family business, or seeking employment opportunities in any job or role that involves initiative, innovation, inventiveness, and resilience.
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT1600 | Marketing Principles & Practices | 15 |
| LAW1100 | Legal Framework I | 15 |
| MKT2805 | Social Media Marketing | 15 |
| MAN3802 | Entrepreneurship | 15 |
| MAN3612 | Project Management | 15 |
| MKT3600 | New Product Development | 15 |
| MKT3606 | Current Issues in Marketing | 15 |
| Plus students select one unit from: | ||
| LAW2106 ^ | Intellectual Property Law | 15 |
| LAW2300 ^ | Company Law II | 15 |
| MAN2610 ^ | Managing for Sustainability | 15 |
| BUS3100 ^ | Business Research Practices | 15 |
^ Core Option
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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