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This minor is designed to equip students with the essential skills to become entrepreneurial and innovative in their chosen profession. Students will identify business opportunities and learn to structurally think and manage new ventures. Students will build confidence to bring ideas they are passionate about to market, starting business of their own from scratch or working as corporate entrepreneurs. As the units are of a marketing nature, this Minor is not intended for students already undertaking a Marketing Major or a Marketing Minor.
This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.
On Campus at Joondalup
Online
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT1600 | Marketing Principles & Practices | 15 |
| MKT3600 | New Product Development | 15 |
| MAN3802 | Entrepreneurship | 15 |
| Select one unit from below: | ||
| MAN2610 | Managing for Sustainability | 15 |
| MKT2605 | Promotional Marketing | 15 |
| MKT2608 | Consumer Behaviour | 15 |
| MAN3503 | Strategic Management | 15 |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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