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Course Information

Master of Marketing and Innovation Management

Effective from 01-JAN-2015 : Code L42

Designed to develop and educate managers and to provide the skills necessary to create value for an organisation, their customer, their partners and society at large. Equips students with the skills and knowledge required for a career in customer, product, brand and revenue management. Provides students with the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty. Specifically, this course equips students with the skills, theory and practical experience to audit a market, identify opportunities and create, implement and manage marketing processes and plans. Marketing at a local, national and international level is explored.

Disclaimer

This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.

Admission requirements

  • Into a 120 credit point Masters Degree, a Bachelor Honours degree in the same discipline; or
  • Into a 180 credit point Masters Degree, a Bachelor degree in the same discipline; or
  • Into a 180 credit point Masters Degree, a Bachelor Honours degree; or
  • Into a 240 credit point Masters Degree, a Bachelor degree; or
  • Where accepted, equivalent prior learning, including at least five years appropriate professional experience.

Course Specific Admission Requirements

All students are required to have a Bachelor degree, with equivalents considered.

Course Duration

  • Full Time: 2 Years
  • Part Time: 4 Years

Course Delivery

  • Mount Lawley: Full Time, Part Time

Course Structure

Year 1 - Semester 1
Unit Code Unit Title Credit Points
FBL5010Managing People and Organisations20
FBL5020Marketing Leadership20
FBL5030Fundamentals of Value Creation in Business20
Year 1 - Semester 2
Unit Code Unit Title Credit Points
MKT6300Consumer Behaviour20
MKT6302Promotional Marketing20
DES5102Design Thinking20
Year 2 - Semester 1
Unit Code Unit Title Credit Points
MKT6304New Product Development20
MKT6308Current Issues in Marketing20
BRA6001Brand Expression20
Year 2 - Semester 2
Unit Code Unit Title Credit Points
MKT6310Marketing Research20
MKT6320Marketing Research Project 120
MBA6090Entrepreneurship, Innovation and Creativity20

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

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