Handbook : Course informationEdith Cowan University

Course Information

Bachelor of Marketing, Advertising and Public Relations

Effective from 01-JAN-2016 : Code Y99

The combination of marketing, advertising, and public relations units equips students with sought after skills and knowledge in the fields of marketing and marketing communication. Marketing: the course provides students with the marketing skills and knowledge required to analyse customer needs, identify organisational objectives, market conditions, and existing product offerings and then to design and develop, a marketing plan and to create implement, and evaluate a marketing action plan. It explores marketing at a local, national and international level. Marketing communication: the course provides students with the advertising and public relations skills and knowledge required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organisation. Advertising is both a science and an art. This course includes the skills and knowledge to research customer needs and to present a product value proposition in a creative and persuasive manner. Students will gain practical experience in both traditional and digital media and create student portfolios to showcase their talents. Public relations units are included to enhance the communication skills of students. Organisations employ public relations practices to enhance relationships with customers, channel partners and society.

Disclaimer

This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.

Professional Recognition

Course

This course has been Accredited by: Australian Marketing Institute (AMI).

Admission requirements

Academic admission standard for the following entry pathways:

• ATAR or notional ATAR minimum entry rank on basis of previous studies
• Special Tertiary Admissions Test
• University Preparation Course
• Aboriginal University Orientation Course
• Aboriginal Student Intake Test
• Special Consideration Entry
• Educational Disadvantage
• Portfolio entry where accepted

Course Duration

• Full Time: 3 Years
• Part Time: 6 Years

Course Delivery

• Joondalup: Full Time, Part Time

Cross Campus Attendance

The Marketing units are available on the Joondalup Campus, and the Advertising and Public Relations units are available on the Mount Lawley Campus.

Course Structure

Or any Level 2000 or Level 3000 unit with approval from the Course Coordinator.

* Students will be assessed to see if they have achieved the ECU minimum standard of English language proficiency in this unit. Students who don't meet the minimum standard will be provided with appropriate English language support and development.