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The commercialisation and professionalisation of sport over the past 10-15 years has seen sport industry employers increasingly prefer university graduates with analytical and practical skills for managerial positions. This major commences with an introduction to the sport industry and focuses upon application of the key aspects of marketing, sport delivery systems, organisational management, economics and finance, legal aspects, research methods, business planning, and relevant professional practice opportunities. It equips students with the knowledge, practical skills and transferable employability skills, including leadership, teamwork, critical thinking, communication and problem-solving, required to function as business professionals and industry leaders in contemporary sport agencies and organisations.
This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.
On Campus at Joondalup
Sport Association CEO, Sport Development Manager, Sport Event Manager, Sport Marketing & Sponsorship Manager, Sport Corporate Affairs Manager, Sport Communications Manager, Sport Membership Manager, Sport Club Manager, Player Manager
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT1600 | Marketing Principles & Practices | 15 |
| SPM2112 | Sport Delivery Systems | 15 |
| SPM2111 | Sport Organisation Management | 15 |
| SPM2114 | Sport and Leisure Economics and Finance | 15 |
| SPM3113 | Sport and Leisure Law | 15 |
| BUS3100 | Business Research Practices | 15 |
| SPM3221 | Sport Business Planning | 15 |
| SPM3114 | Sport Venues and Events | 15 |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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