Brand and Marketing

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About

Based at our Joondalup Campus, Brand and Marketing champions the ECU brand and drives student attraction.

This is achieved through:

developing and delivering ECU’s domestic and international marketing and communications plan
managing the ECU brand model and corporate style guide
promoting positive messages and news about ECU through paid and unpaid media
coordinating corporate events
managing the ECU website and web content management system

Brand and Marketing is organised around four core areas with these broad responsibilities:

Brand, Marketing and Creative Services: marketing and advertising activities, brand management, relationship and account management for schools and centres, content creation and corporate sponsorships.
Digital Marketing, Experience and Analytics: prospective students’ web initiatives, web design and support of the ECU CMS, social media strategy, digital marketing campaigns, website analytics, conversion tagging and search engine marketing.
Corporate Relations: media relations, issues/crisis management, production of internal publications to staff and students, the development and implementation of internal communication campaigns, and strategic advice to University Executives.
Corporate Events: organising and managing all University-wide corporate events, including ECU Open Days, Graduation Ceremonies and alumni events.

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